A Guide to Evaluating CRM - Benefits of Online Sales Management

This article covers potential CRM pitfalls that cost companies time and money and discusses a CRM hybrid approach that eliminates many CRM pitfalls.

The Viral Value Of A Satisfied Customer

It seems obvious that you should strive to always satisfy your customers; however, many businesses ignore this very simple principle. Your existing customers are your most valuable asset, you must take care of them.

Plastic Membership Cards and Customer Loyalty

There is just something about that stores that require a membership for you to shop there. For some reason you feel connected to the store and loyal when you are a plastic card carrying member. Of course, you have to pay membership fees to actually be allowed to shop in the store, but this is not a turnoff as one might initially think.

Opening a Dollar Store - Who's the Merchandise For?

Are you opening a dollar store? If so don’t fall into the trap of forgetting that the merchandise you buy is not for you. Rather, the merchandise that you buy to resell is for you customers. In fact, the better the job that you do of making sure you understand exactly what those customers desire, the more successful your store will become.

Customer Service - A Smile Makes All the Difference

All of us have had waiters and waitresses (now called servers) who were discourteous. Lack of courtesy can ruin an evening. Similarly, courtesy can make an ordinary evening special. This essay describes one server's courteous and respectful service.

Make Change Easy - Get Involved!

The level and intimacy of involvement in change makes a big difference to how people are able to respond. Taking 'control' of change can be fruitful, enlightening and, yes, enjoyable. If you are undergoing change, think it through, and then think how you can enable your people to get involved too...

Before You Head Off, Make Sure You Know Where You Are Going - The Importance of Clear Objectives

The title of this article sounds like simple advice, but so often we undertake activities and projects without really understanding how they are going to help us to achieve our aims. I have outlined below some of the causes of this cavalier (and costly) approach to business improvement along with how we might approach things differently.

Follow My Leader - To Effect Change, Leaders Must Walk the Talk!

In any change project, a leader must wear many hats, however his/her role can be split into two key areas: 1. Set the strategic direction of the change and; 2. Convince everyone of its importance. The importance of the first part of this role is generally understood and is for another article on another day, however the second part is often overlooked (or done very badly) and can be of even greater importance. Where this point is addressed, it is generally done by giving presentations and distributing memos. Although these can be necessary, they are often ignored or just paid lip service if the most important method of communicating the importance of the project is missed – action.

The Change Management Process

Change Management is a critical piece for corporations. Large corporations depend on it for anything that affects their production environment. But what is change management at all? Change Management is the process that kicks in when a change is made to the production environment of a business. For the matter of this article we will use an Information Technology related case to explain Change Management.

Lean Strategies For Lean Leaders And Their Teams

From time to time, Lean crusaders will make mistakes and find their ideas marginalized in the corporate competition for resources and air time with executives. Don't despair, go back to steps 1 and 2 and start again. Find out where you made your mistakes and learn from that. Move forward with confidence. If you quit when the going gets rough, you'll never reach your Lean Future State.

Understanding & Managing Change

Understanding and managing change are the dominant themes of management today. adapting to a ever changing present is essential for success for a unpredictable future.

Collaboration and Change

Today’s corporation exists in an increasingly complex and ever-shifting ocean of change. As a result, leaders need to rely more than ever on the intelligence and resourcefulness of their staff.

Success Blind Spots: Get Out of Your Own Way

Why is it that some people appear to achieve exactly what they want in their careers and life almost effortlessly? While others are stuck? We all have them - BLIND SPOTS, says Shary Hauer.