Credit Card Logos For Your Website

If you own or operate a website in conjunction with your business, consider posting a Visa logo, or even Visa / Master Card logos on your website. Visitors browsing the site will be more apt to linger and shop when they know you offer the convenience of buying on credit cards.

Brandwidth 2005- The Year In Review

I shop therefore I am? As Ireland's largest shopping centre opened in Dundrum and consumer spending rocketed across the country, 2005 was a year in which our love affair with brands showed little signs of abating.

The Five Dominant Models of Branding

The latest thinking in the field of branding (which first began to emerge as a true field of study back in the early ‘50s) identifies five branding strategies that reign supreme in today’s corporate world. Although each strategy can be successfully employed by companies offering very different products and services, they all seem to work best within fairly narrow parameters that pertain to the industry, product or service and market being served.

Let Your Best Brand Ambassadors Speak!

While not for every company, blogs are an incredibly powerful communication tool when put in the hands of the rank and file. The leveraging of blogs for the PR department and executive suite should be reconsidered and instead, the value of empowering your hundreds or thousands of brand ambassadors to speak their minds and hearts about their lives and your work should be evaluated.

Global Shop Builds Their Brand the Old Fashion Way: One Customer at a Time

Most people would have a hard time selecting the best small software company in America. But if we asked Global Shop Solutions customers to vote, they would have no trouble identifying their top pick.

The Promise of Your Brand

Do you need to crystalize your Brand Promises and separate you from competitors? If you have problems recruiting and keeping clients, your income is stagnant or your business is in a rut, define your Brand, unlock your potential, invent or reinvent your Brand Promise and jumpstart your business.

3 Easy Ways To Brand Your Small Business Name

Not everyone has the ability to spend millions on advertising and become a household name. Especially when you’re just starting out, but you do want customers to remember your brand first whenever they think about a product you make. So how do you brand yourself like Coke, Nike, Yahoo, KFC, or Dell? Here are 3 easy ways to put your brand in the minds of your customers.

Lessons I Learned From A Ground Hog

The lowly groundhog, often called a woodchuck, is the only mammal to have a day named in his honor. The groundhog's day is February 2. Granted, it’s not a federal holiday and nobody gets off work. However, we all know about it and most of us check the news to see if the groundhog has seen his shadow. Consider how many of you recognize the name Punxsutawney Phil. Amazing, isn’t it. That's brand recognition at its finest -- it’s not even for a human.

What Makes a Good Logo?

One of the most important marketing tools is an effective logo. It provides an easily recognizable identity for your business or organization. It not only communicates who you are but what you are. Therefore, every business or organization contemplating adopting a logo should know the criteria that make for an effective logo.

Branding Marketing Plan Corporate Branding

Your strategic marketing plan gives the company, and everyone in it, a benchmark to measure all marketing activities against. A well-developed strategic marketing plan not only gives you a structured strategic and tactical outline, but also defines your target audience, messages, goals, and objectives, in a way that allows flexibility.

Branding in the Face of Mergers and Acquisitions

Don't lose your brand identity during a merger or acquisition. Use these tips to maintain a strong brand throughout the process.

How To Know When It's Time To Redesign Your Logo

Logos are like any other form of advertising. They have a shelf life. All major companies have changed their logo to some degree over the years, i.e., Proctor and Gamble, Westinghouse, General Motors, Ford, Coke, McDonalds and many others.

The Outside Of The Box Is As Important As What Is Inside

So many people never think about the package when they develop a product. Packaging should be the first thought in product development -not the last. Without the package, you couldn't even have a product to sell or ship. After all, the package transports the product from point A to point B, protects it and secures the contents inside.