Bubble Wrap Branding

I'm always seeking fun and creative ways to market my clients, and myself so I just couldn't overlook this opportunity. Chase’s Calendar of Events has chosen January 30 as this year’s day when Americans should stop and appreciate the uniqueness and versatility of Bubble Wrap.

3 Easy Ways To Brand Your Small Business Name

Not everyone has the ability to spend millions on advertising and become a household name. Especially when you’re just starting out, but you do want customers to remember your brand first whenever they think about a product you make. So how do you brand yourself like Coke, Nike, Yahoo, KFC, or Dell? Here are 3 easy ways to put your brand in the minds of your customers.

Where Does Your Talent in Business Live?

Do you want to completely eliminate every competitor you will ever face? Do you want your clients and prospects to see you as a unique solution to a focused challenge they encounter? Does feeling good about the start of every day excite you enough to take action that is different than what you have been doing?

Beyond Marketing: Bringing Your Brand to Life

Your brand is the soul of your company. Don't leave it to your marketing department. The brand should pervade all aspects of your corporate culture. Learn how to make your brand come alive.

Why Brand Matters

Branding is more than just a logo. It is the soul of your company and should be developed and maintained with care. Learn why brand matters so much in today's economy.

7 Steps To Brand Success

Let's be clear from the outset. The road to brand success is not easy. It's true that some people seem to fall upon it by chance and readily make their way from one end to the other. For most of us though, it's a route taken with difficulty and marked by mis-steps and wrong turnings.

Hiring A Branding Company 101

How to hire a branding company.

Brand: Unleash The Power within

Introduction to branding and Internal branding and tips to internalise the brand.

Logo vs Business Identity , Which One is Right for Your Small Business?

Don't get confused into thinking a logo and a business identity are the same - they're not. Small businesses owners are shelling out thousands of dollars every year thinking they are getting a business identity, when all they are getting is a logo. What's the difference between the two? One is a Pinto and the other is a Porsche. If you run a small business, you owe it to yourself to know what you're getting, take a moment and check this bulletin out.

U.S Companies Must Quickly Register Their Brand Name

Trademark experts strongly emphasized the responsibility of American businesses to register immediately their names in China in order to avoid becoming the preys of brand squatters. They said that U.S companies, regardless whether they have future plans for expansion in the Asian country or none, need to enlist their names as quickly as possible. This action is necessary in order for them to avoid losing their business name for other local industries in mainland China.

Franchise Agreements; Maintenance, Repair and Appearance of Business Location

Image is so vitally important to a franchising companies brand-name, that each and every franchisee must maintain consistency of appearance in their franchised outlets.

Branding Your Company From The Top Down

Do you ever stop and wonder why women are leaving your company? Are you unsure how to stem the tide of women leaving corporate America?

Synchronizing Fashion and Philosophy

An open letter to my colleagues and fashion followers. We hear you!