Can A Strong Personal Brand Revive A Flagging Corporate Brand?

Eddie McGuire a chef executive successfully uses the integrated marketing concept to achieve corporate branding, product branding, branding strategies, marketing branding, branding building and personal branding for Nine Network; and could possibility add more than 100 million dollars to the company over the next five years.

Hiring A Branding Company 101

How to hire a branding company.

Screen Printing

Everywhere around logos, designs and art shows up and comes out of the woodwork using a modernized version of an older technology. Screen printing is a helpful way to expose a company name and/or logo to the public.

Franchise Branding, Image and Drunk Driving

Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the consumer and customer.

Maintenance of Required Equipment and Franchise Agreement Clauses

A franchisor must insure that each franchised outlet maintains the equipment used in the business operation. To make sure that the services and products maintain consistency and quality the equipment must also be in top notched working order.

The Power of Storytelling to Build a Better Brand

Every good brand has a good story behind it. Discover how to create a compelling story that will have customers asking for more.

Businesses Should Volunteer in the Community

All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct?

American Inventors Could Use Some Branding Help!

Learn the Importance of the Name Game When Selling Your Idea!

Use Your Business Entities to Brand Yourself!

How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the process of setting up and managing your business entities to establish your own distinctive brand.

Give a Little, Gain a Lot: Philanthropic Marketing Yields Big Rewards for Small Businesses

You can build a big business brand with a small budget. You can create huge gains for your business by partnering with a non-profit to build a better brand. Think outside the box and see your brand succeed.

A 7 Step Approach To Building A Client Attractive Brand

The secret to big success is branding. Yes, the whole branding package include look, attitude and you company's beliefs.

Packaging Experiences - Part I: The Assessment

Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every 'touchpoint.'

Corporate Branding and Trade Shows - 8 Tips for Trade Show Staff

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. Here are 8 Tips for the exhibit staff and marketing manager to make sure you are on target and understand your firm's brand influence at a show.