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Branding

Screen Printing

Everywhere around logos, designs and art shows up and comes out of the woodwork using a modernized version of an older technology. Screen printing is a helpful way to expose a company name and/or logo to the public.


The 10 P's Of Personal Packaging

There are 10 basic P's we can all incorporate into our business personas. Remember minding your P's and Q's your mother always told you. Well, now we can all achieve that goal. Keep in mind this is a continuingly evolving process. No one can be perfect on every point. However, it is important to recognize that these attributes are a part of the well prepared competent professional and with a little practice it could be you.


Marketing Becomes Easier When the Brand is YOU

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.


May is Gold Month: Important Tips for Capitalizing on Gold Month Promotions

Jewelry stores gearing up for ‘May is Gold Month’ promotions get tips on how to best capitalize on promotions for the special event.


American Inventors Could Use Some Branding Help!

Learn the Importance of the Name Game When Selling Your Idea!


4 Steps to Choose the Right Logo Design Company

A few tips on what you should take in consideration before choosing a company to design your logo.


To Go Or Not To Go - How To Decide If This Marketing/Design Project Will Bring In Revenue

All too often business owners get confused and ultimately dejected because they can't get a peace about investing or not investing in a creative marketing/design project. I've developed an easy, logical and methodical approach to help you decide which marketing and design projects you need to invest in.


Starbucks: The Modern Day Coffee Phenom

Starbucks is a modern coffee mecca-empire that seems to be on the lips of every corporate yuppie in America. And this is not by coincidence, it's by design. Why has Starbucks been such a great example of corporate branding success?


A 7 Step Approach To Building A Client Attractive Brand

The secret to big success is branding. Yes, the whole branding package include look, attitude and you company's beliefs.


Corporate Branding and Trade Shows - 8 Tips for Trade Show Staff

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. Here are 8 Tips for the exhibit staff and marketing manager to make sure you are on target and understand your firm's brand influence at a show.


Do You Need A Cool Company Logo Or Would A Stinker Be More Effective?

The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.


Attract Your Perfect Customers Like Crazy With These 3 Tips On Emotional Branding!

Does your brand evoke an emotional response? Does your brand create loyalty? What would make your clients eager to pay for your products and services? If you want to know how to attract your perfect client through brand marketing online, I'll show you how.


How Does It Feel to Have a Professional Business Brand Designed for Your Company?

Remember what it was like to get a new pair of shoes? You felt like you could run like the wind – and you told people you could do it. How about a new pair of perfectly fitting jeans or your letter jacket in high school? It made you actually want to go to school to show them off, didn’t it? Can having a professional business brand designed for your company makes you feel the same way - absolutely.


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