Marketing Becomes Easier When the Brand is YOU

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs. By branding YOU, you build the power of influence. Your prospects begin to perceive you as the best resource in your field.

Businesses Should Volunteer in the Community

All businesses should volunteer to help out in the community especially to help youth organizations. But what happens when you help a youth organization like the Boy Scouts and find that it is not politically correct?

Biz Ops to Get a Special New Category of Their Own Says FTC

Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federal Trade Commission. Most all Franchisors, those who sell franchises are also ecstatic over the move and say it is about time.

5 Surefire Ways to Get Your Brochure Thrown in the Trash

Want to avoid unimpressive results, a low return on your design and marketing investment? Read this short, power-packed bulletin. Here are 5 things you absolutely need to keep in mind when designing or own brochure, or having a professional design it for you.

Starbucks: The Modern Day Coffee Phenom

Starbucks is a modern coffee mecca-empire that seems to be on the lips of every corporate yuppie in America. And this is not by coincidence, it's by design. Why has Starbucks been such a great example of corporate branding success?

Private Labeled Bottled Water for the Hospitality and Lodging Industry

Quality branding creates customer loyalty. Private labeled bottled water is an ideal and powerful way to promote a quality hospitality brand.

Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.

Case Study; Brand Name Myth #133

Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money.

Do You Need A Cool Company Logo Or Would A Stinker Be More Effective?

The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new good...or something.

How Does It Feel to Have a Professional Business Brand Designed for Your Company?

Remember what it was like to get a new pair of shoes? You felt like you could run like the wind – and you told people you could do it. How about a new pair of perfectly fitting jeans or your letter jacket in high school? It made you actually want to go to school to show them off, didn’t it? Can having a professional business brand designed for your company makes you feel the same way - absolutely.

Do You Need a Professional Logo?

The article elucidates on the importance of having a professional logo and the benefits that a business can get from a company logo.

How to Win when you are Outspent

Most of us are outspent. If you want to win market share and you dont have the biggest ad budget in your category there are some strategies that you should consider.

Five Tips on Naming Your Business

It's best to try and brainstorm with a mastermind group of friends or colleagues. Write down one hundred possible names, either on a whiteboard, or on a piece of paper. The important thing is not to constrain anyone or anything.