Biz Ops to Get a Special New Category of Their Own Says FTC

Many practitioners of business opportunities, which sell small business models to consumers, are excited to see that they will soon have a separate category of law, rules and regulations at the Federal Trade Commission. Most all Franchisors, those who sell franchises are also ecstatic over the move and say it is about time.

To Go Or Not To Go - How To Decide If This Marketing/Design Project Will Bring In Revenue

All too often business owners get confused and ultimately dejected because they can't get a peace about investing or not investing in a creative marketing/design project. I've developed an easy, logical and methodical approach to help you decide which marketing and design projects you need to invest in.

Trade-Marking Your Logo Design

The company logo design is an important aspect of any business. This article attempts to create awareness of the importance of trademarking the logo design, and the methods of doing so.

Literacy In The United States Is Declining - Is That Good Or Bad?

Clearly, literacy is declining in the United States. Should we try to stop this trend or shrug our shoulders. This article explains the situation.

Case Study; Brand Name Myth #133

Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money.

Define Your Difference To Stand Out and Make Your Business Shine Above The Competition

Thoughtfully defining your business – and your differentiation - will help you to understand who you are, what you do, and what makes you different. Not many small businesses take the time to answer those core questions about their business, but those answers are essential to creating a strong brand identity, focused messaging, and effective marketing materials. Having these will make a stronger impression on your target audience – once you stand out, they’ll be more likely to remember you when they have a need for your products or services.

Innovative Industrial Name Plates For Your Brand Establishment

Article about industrial name plates, their utilities in establishing brand image and abilities to withstand intensive conditions and variety of materials used to make such nameplates.

Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

Do You Need a Professional Logo?

The article elucidates on the importance of having a professional logo and the benefits that a business can get from a company logo.

Five Tips on Naming Your Business

It's best to try and brainstorm with a mastermind group of friends or colleagues. Write down one hundred possible names, either on a whiteboard, or on a piece of paper. The important thing is not to constrain anyone or anything.

Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You

Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can cost your company big time. The artist isn’t going to volunteer the information, so it’s your job to be informed and ask the right questions to uncover what you really need to know.

Market Saturation and Brand Building

Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls?

Brand Naming - Art, Skill, and Luck!

A great name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity an...