Trade-Marking Your Logo Design

The company logo design is an important aspect of any business. This article attempts to create awareness of the importance of trademarking the logo design, and the methods of doing so.

Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.

Internet Branding

When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen market; it decides how and around what distinctive feature the product offer has to be couched and communicated to the consumers. While positioning its product, a firm analyzes the competitor’s positions, searches its own competitive advantages and then identifies the best possible position for the product.

Marketing To Teens & Tweens - The Big Payoff

Should businesses market to teens and tweens? This author says absolutely yes. This article explains why.

Visual Branding Keys To Make Your Business Memorable

Have you ever asked yourself why a competitor's business gets more attention than yours? The answer just may have to do with the elements that go into how memorable the business is. And that has to do with branding.

Business Branding for Personal Service Type Companies

Business branding for personal service type companies is not as simple as for other types of companies. If you look to slick and corporate you will actually lose customers and potential customer.

Re-Evaluating Your Brand Will Heighten ROI and Marketplace Performance

Marketers charged with achieving return on investment and marketplace performance in today's competitive landscape know that powerful, relevant brands make the difference between success and failure. Keeping brands up-to-date requires constant vigilance because quick fixes to tactical elements rarely offer long term rewards that lasting brands provide. Consider these top ten symptoms to decide if it is time to re-evaluate your brand.

How to Brand a Small Business

Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination.

Unraveling the Hidden Truths Behind a Graphic Designer's Portfolio - What They Don't Tell You

Before you give a nickel to a designer you want to make sure you’ve thoroughly gone through her/his creative portfolio. Looking at a designer’s portfolio is a good place to start your evaluation, but there are often (I mean almost always) concealed facts behind what you see. Not knowing the whole truth behind what you’re looking at can cost your company big time. The artist isn’t going to volunteer the information, so it’s your job to be informed and ask the right questions to uncover what you really need to know.

Brand Naming - Art, Skill, and Luck!

A great name is like extra octane in a brand. A bad, boring or sound-alike name won't necessarily kill a brands chances for success. In most cases however, it dramatically dilutes the brand equity an...

The Name Game: Part 1

This is part 1 of a three part series that deals with corporate naming. Part 1 deals with whether to conduct naming as an organic initiative or to outsource naming to a third party service provider.

The Name Game: Part 3

This is the final article in a three part series dealing with naming.

Personality Branding: Re-Inventing Yourself

The question really is not what you sell, though this is important, but it is more of how you package what you sell, in branding, the container is more important than the content.