Building a Case for Brand Identity

A White Paper on the Branding Exercise. This article is great for those in need of Marketing, Advertising, Graphic Design and Web Design consultation.

Ten Reasons Why Branding Has A Strategic Affect On Your Bottom Line

Ten simple statements that briefly explain some of the primary benefits that can come from a thoughtfully designed and developed corporate image. This article is great for those in need of Marketing, Advertising, Graphic Design or Web Design consultation.

Branding - Tips for Developing Your Company's Brand

Create something original. You may think that everything that is anything has been done before, but that is not true. Possibilities for developing an original brand are endless. Moreover, customers want to see something new and different. In addition, there are serious legal consequences for stealing or borrowing from an existing brand. Make your brand your own.

9 Keys to Building a Stand-Out Brand Identity

Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.

Branding Your Business - Questions and Answers

What is branding, and why should you do it? How do you brand a company? Why has branding become so important?

Increase Your Credibility with Professional Company Logo Design

The company logo design builds consciousness, sensing and customer allegiance. A good company logo design produces an enduring impression on its potential customers. Read here to know more.

Changing Your Company Name

I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm's marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm's moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.

Perception Is Reality - Are You A Pink Flamingo?

Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

Web Branding - Make A Name For Yourself

Are you ending your online business strategies too soon? If so, you may be settling for the ability to sell a product instead of being recognized as an authority on your product. Find out why web branding can take your company to the next level.

Trademarks: How Important Are They?

The article discusses the importance of a trademark, infringements, qualification etc.

Corporate Gifts Offer Great ROI

How do you make the most of your marketing budget? Any marketer will tell you that the key to getting the most mileage of your finances is to choose activities that offer high ROI value. A corporate gift-giving program offers excellent ROI in many different avenues on the marketing spectrum.

Logos - A Thing Of the Past?

Designers seem to be scaling back on the 'in your face' logo bags. There is so much one can do to a bag besides add a handle and a zipper. Designers are stretching their creative muscles and reaching for individuality.

Bold Brand - Effect Change and Make a Difference With Bold Brand Declarations

Have you got the nerve to step out and be noticed? Be different, be bold, make an impression with original style and empower your business with brand recognition.