Are You Playing Buzzword Bingo With Your Customers?

Is your product naming strategy so complex that customers have no choice but to keep their own charts of each name or acronym along with a description of what the product is? Do you sell standalone products or integrated solutions? Several factors need to be considered when deciding the right structure for your product/service naming strategy.

Logo Design: The Priceless Asset For Your Company's Identity

A company logo design is an integral part of the company's identity. The logo design for a company needs to be designed at a professional level that draws customers towards the business and highlight its identity with distinctiveness and strength. The company logo design for the business is the first step to establish its brand.

Corporate Identity: It's More Than A Logo

Let’s say you’re the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you’re good at what you do and that your company provides outstanding services. What’s troubling you is the dissonance between these outstanding services and the level of corporate marketing collateral and the web site. You’re worried that marketing communications are sending mixed messages and thwarting business development efforts. In fact, corporate literature design has become a reactive process, often driven by the need for a piece for an upcoming event. With clients and prospects savvier than ever, you’re concerned that the right image for business has not been created.

Business Card CD Duplications

One of the most important principles in business is branding. This is because it plays a big role in creating product awareness and creating more business for companies. Given this, companies make it a point to come up with logos and produce collateral material such as letterheads, envelopes and business cards that project a professional brand or image. Recent developments such as the dawn of e-commerce has also made it possible for companies to project and promote their brand using tools such as the Internet. Companies come up with web sites and use e-mail for various business purposes. This has spawned more uses for electronic media, which, in turn, have aided companies in their advertising and brand awareness efforts. One of these efforts is the use of CDs as business cards.

Net Branding Trends – Part I

Branding has always evolved from the simple to the complex, just like everything else. Evolution begets progress. Now in this Information Revolution the battle of branding is always as they put it – innovating itself and stiff competition is the name of the game.

The Meaninglessness of Ford Motor Company

It seems like whenever when we turn on the radio or television, we see or hear another story about the sad state of affairs for domestic auto manufacturers. In short, precepts enable the brand to actually mean something to those it wishes to influence and meaning is what Ford has been lacking for years.

Crafting Your Company's Image By A Professional Logo

A good company logo design always pays off in terms of increased customer awareness and brand recognition. It is evident why marketing gurus spend so much time and money on their corporate image. With this increased awareness more and more companies are resorting to experts in the field of quality logo designing today.

Save Hundreds of Dollars on Your Insurance from the Reptilian Insurance Company

You have to love the branding of the Gieko Insurance Company Gecko. Brilliant marketing and you have to laugh because it is so ridiculous and funny to listen to a Gecko with an Australian Accent no doubt tell you that you can save hundreds of dollars on your car insurance by switching to Gieko.

The Value of Clothing Labels

The Value of Clothing Labels; the importance of a good quality label and the impact it can have.

Can A Website Help Grow Your Brand? - Part 3

In parts 1 and 2, We convinced you you've got to have a website, and we've shared some things to consider before having one designed, so now it’s time to think about how you can generate revenue 24 / 7.

How Brands Die

Do Brands really die or do they simply fade away? How come we have brand names, which are all the rage and then within a few years the fad fades away? Remember Izod or Alligator Shirts and Socks? Well where are they now? Did you know they are trying to remake themselves and in Europe on their website they now say it is a crocodile?

A Powerful Partnership: Legal Marketing and Graphic Design

There is no room for a disconnect between the image your firm is projecting and the position you seek to carve out of the marketplace. More than ever, shifts in the legal industry are shining a bright light on business development. As the face of the firm evolves, its storytellers, i.e. the logo, firm brochure, practice area literature, recruitment material, trade publication ads, event invitations, newsletters, and the web site need to reflect the change. Collectively and individually, these ambassadors make a great case in favor of judging a book by its cover. How they look is just as important as their content.

Steal From The Market Leader

Category benefits are a poor substitute for brand meaning and brand definition. It is one of the major pratfalls in brand development and a trap into which many brands fall victim. Defining your brand by such benign promises is a sure fire bet to promote the market leader — not exactly what you have in mind when your goal is to grab market share and outsmart your competition.