Where's Your Business Going?

Building a brand requires the same four questions necessary when planning a trip: When do I want to go? What do I want to do? Where do I want to go? How will I get there? It's always a great time to plan a vacation, and it’s always a great time to build your brand.

Why You Should Run Away From An Ad Agency That Talks About Branding (Before Your Wallet's Empty)

Why Branding is a disservice to the buying public. It's like having a lamp and hiding it under your bed. The light doesn't help you. The light doesn't help your family members and friends. What's better than branding?

Globalizing a Brand Requires Different Thinking

To navigate these fertile markets and increase your market share it is important that you understand brand dynamics. Sadly, many manufactures do not. They will plow these new waters with the same reckless brand management that has led them to believe that their domestic success is a result of something other than heavy advertising spending. Understanding how a brand’s permission sets the stage for future success in the market is essential, and the lessons are even more telling when you move the brand into a different culture.

Brandbuilding with Taglines

Give your target market a shortcut to assist them to know and remember you. A tagline can help you stand out in a cluttered marketplace. Find out the 5 benefits a tagline delivers. See 10 examples of effective taglines. Discover the 5 steps to a new tagline. Then evaluate your new tagline against 8 criteria to see if it's as effective as possible.

How To Make Traffic Exchange Programs Work For You!

What do all websites need to be successful? Traffic! Do you know that one of the cheapest, easiest and quickest ways to generate traffic is by using traffic exchanges? Would you like to find out how to use traffic exchange programs to bring traffic to your website and not spend a dime?

The Branding of a Beach and Tourist Destination

There are many World Class Resorts around the Globe and so many are beautiful beach settings and turn out to be huge tourist destinations and once they are their promoters stand to make millions if no billions of dollars catering to the traveling public and wealthy tourists. This is why the Branding of a Beach and Tourist Destination is such a serious issues.

Good Logo Design

Logo design has more to it that most people think. To create a great logo you need to follow several steps to ensure a quality design that will build great brand recognition.

The 7C’s of Branding

Follow these clear principles to building a strong Brand and your business WILL expand!

B2B Small Business Product and Service Content Branding

Every product and service you offer to small businesses is a great source of content you can brand into a useful article.

Citibank-New Markets

Citibank is one of the leading banks worldwide. It is now planning to expand its credit card business to Asia Pacific area. There are surely threats in that market, but there are also excellent opportunities. In this article I will analyze the Citibank as a brand and will discuss possible solutions to the problems that might occur in the new market.

The Beckham's Brand Developement - Where next?

Beckham's brand development? Where can they go next?

Small Deals are the Steps to the Really BIG Deals - Here's how

Every level of income demands a new you. Every level of YOU demands a new you but you can't get there before you master the smaller YOU of your present financial level. Get it? Now get this! That month is going to go by anyway, whether you do something or not. So why wait, who knows when that BIG deal is going to come in?

Nonprofit Name Change - Four Tips for Success

A name change may seem daunting but it can be a powerful opportunity for change. Read this article for tips that helped Legal Momentum turn their name change into a success story. From pre-change research to training staff strategies, these tips will help you navigate the challenges of a name change and steer your nonprofit towards branding success.