Globalizing a Brand Requires Different Thinking

To navigate these fertile markets and increase your market share it is important that you understand brand dynamics. Sadly, many manufactures do not. They will plow these new waters with the same reckless brand management that has led them to believe that their domestic success is a result of something other than heavy advertising spending. Understanding how a brand’s permission sets the stage for future success in the market is essential, and the lessons are even more telling when you move the brand into a different culture.

Would You Hire Picasso as Your Company's Graphic Designer? Not If You're a Shrewd Business Owner

From talking with business owners, both clients and non-clients, I've found that more than any other reason, business hire graphic designers to grow their business, make them more successful and MAKE THEM MORE MONEY. That's not what art does, that’s not what Picasso does – so as a business owner, maybe you shouldn’t hire Picasso for your graphic and web design.

The Branding of a Beach Babe Sex Symbol

Branding is a very important thing for very large corporations, but there is another kind of branding that is not often talked about. The branding of people. Politicians, movie stars and professional athletes are wise to spend time thinking about branding and hiring professional public relations specialists and image consultants.

Promote Your Business With The Right Logo

Logos mirror the vision and objectives of any enterprise. In short, they display what a company or a business enterprise has to offer. A brand identity today, logos are very important for the promotion of your business.

The 7C’s of Branding

Follow these clear principles to building a strong Brand and your business WILL expand!

The People are the Brand

While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor's food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor's logo. What kind of message does that send?

What Not to Do When Creating A Buzz

Being controversial does not demonstrate your advantage. Those who hear the marketing message need to know how their message focuses on them and what kind of problem your business solves.

McDonalds and Brand Development - Where Next?

Where to brand next? Where should mega-brands go? Example for McDonalds.

The Beckham's Brand Developement - Where next?

Beckham's brand development? Where can they go next?

Nonprofit Name Change - Four Tips for Success

A name change may seem daunting but it can be a powerful opportunity for change. Read this article for tips that helped Legal Momentum turn their name change into a success story. From pre-change research to training staff strategies, these tips will help you navigate the challenges of a name change and steer your nonprofit towards branding success.

Marketing Masturbation: Branding Not to Win

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. The great Vince Lombardi once said, “Winning isn’t everything, but the will to win is everything.” Meaning, if a company, team, or individual does not have the will to win, they will never be able to win.

The Five Key Steps to Naming an Internet Business

Properly naming an online company can make the difference between disaster and success. Discover these five steps for creating internet business names that work!

Many A Small Is Together Big

It's a myth that brand-building is only for the big daddys in the market. Even small business enterprises can benefit tremendously by focussing on brands as key value creating assets. Brand-building has got more to do with clarity, conviction and commitment rather than huge marketing budgets.