The Branding of a Beach Babe Sex Symbol

Branding is a very important thing for very large corporations, but there is another kind of branding that is not often talked about. The branding of people. Politicians, movie stars and professional athletes are wise to spend time thinking about branding and hiring professional public relations specialists and image consultants.

Good Logo Design

Logo design has more to it that most people think. To create a great logo you need to follow several steps to ensure a quality design that will build great brand recognition.

What About the Internal Brand?

More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. After all, it's cool to have the latest and greatest of anything.

What Makes Great Brand Communications?

The benchmark and litmus test for great branding- but summarised in a few paragraphs. Easy to understand and to the point. An agency should bring this answer to the table if asked what results they should deliver.

McDonalds and Brand Development - Where Next?

Where to brand next? Where should mega-brands go? Example for McDonalds.

Your Recipe for Brand Success, Part I

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most.

Your Recipe for Brand Success, Part II

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most. Part II

Sponsorship and Sports – The ING Example: Running & Formula One

Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer...

Marketing Masturbation: Branding Not to Win

There is a single fundamental truth in branding that is true regardless of industry, company, or product: IN ORDER TO BE SUCCESSFUL, YOU MUST BE WILLING TO WIN. The great Vince Lombardi once said, “Winning isn’t everything, but the will to win is everything.” Meaning, if a company, team, or individual does not have the will to win, they will never be able to win.

Many A Small Is Together Big

It's a myth that brand-building is only for the big daddys in the market. Even small business enterprises can benefit tremendously by focussing on brands as key value creating assets. Brand-building has got more to do with clarity, conviction and commitment rather than huge marketing budgets.

Parity Busters

Learn how to ensure that your competition is constantly playing catch-up and never succeeds.

How to Strengthen Your Unique Online Brand

Sure, you can pay web designers, copy writers, and SEO/SEM firms ten of thousands of dollars to do all of this for you. However, at the end of the day, it's your business, not theirs. It's ultimately up to you to be an expert at your own game, business model, product line, and brand!

Virtual Business Cards: Using Virtual Stationery in Networking and Business

Virtual business cards and stationery are quickly gaining popularity amongst business owners. This article explores the many ways that virtual business cards and stationery can be used to market or brand a business online.