What About the Internal Brand?

More and more companies are revitalizing their brand with a new logo, building remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both within and outside the company, gets excited about the new look and message. After all, it's cool to have the latest and greatest of anything.

What Not to Do When Creating A Buzz

Being controversial does not demonstrate your advantage. Those who hear the marketing message need to know how their message focuses on them and what kind of problem your business solves.

Michelle Obama Delivers Address on Community Relations at Best Bosses Conference

Michelle Obama of the University of Chicago Hospitals delivered the Plenary Address at our 2006 Best Bosses Conference. Read a summary of her remarks on “Creating Relationships Between Business and Community.”

Product Differentiation? Hardly

Product differentiation is more than a fancy title or a nickname of an accepted process. True product differentiation is doing something better or providing greater quality, but some companies obviously believe nicknames are enough to create differentation.

Sponsorship and Sports – The ING Example: Running & Formula One

Sponsoring is one of the ways to build and fortalice a brand. And sport is always a good target. ING has chosen both Running and (only recently) Formula One - an interesting choice given the fact that ING is Both Bank and Insurer...

Promote your Business with the Right Logo!

A logo is a design or image that represents a company, brand or product. Its aim is to help people identify the company with a positive customer experience. It is the basis of all future branding, advertising and communication strategies.

Decoding The DNA Of The Brand

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).

Achieve Your Business Success Through Clear Differentiation

Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

Parity Busters

Learn how to ensure that your competition is constantly playing catch-up and never succeeds.

Virtual Business Cards: Using Virtual Stationery in Networking and Business

Virtual business cards and stationery are quickly gaining popularity amongst business owners. This article explores the many ways that virtual business cards and stationery can be used to market or brand a business online.

Abstract Logos - Salient Features of Abstract Logo Design

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

Famous Swedish Brand Names

An insider's view of Swedish Brand Names

Photo Stamps And Small Business

Innovation and uniqueness are the true hallmark of a business. With photo stamps you can stand out from the crowd.