Michelle Obama Delivers Address on Community Relations at Best Bosses Conference

Michelle Obama of the University of Chicago Hospitals delivered the Plenary Address at our 2006 Best Bosses Conference. Read a summary of her remarks on “Creating Relationships Between Business and Community.”

Your Recipe for Brand Success, Part II

What's the dividing line in your business? Let's focus on the importance of setting boundaries in our business, particularly for the solo pro, or risk being overpowered by the very thing we love most. Part II

Branding The Realty Consulting Business

Branding in the real estate business is often confined to 'property developers' or the 'property' itself. But none of the marketers have ever discussed the role of branding for a 'realty consulting business'. In this article, I discuss how brand development and management can enhance the overall enteprise value of a real estate consulting business in the long run, especially in an emerging market like India.

Rebranding Nigeria's Cities

A conceptual gap still exists in the understanding of the principles and practices of place branding amongst Nigeria's many state and local government officials. Despite the efforts at the centre to promote this novel concept that has been described by branding professionals as one of the fastest growing knowledge sectors in global branding and marketing, it appears that place branding is largely only linked and associated with the various activities embarked upon by the federal government, aimed at improving Nigeria's image in the international community, and to position her as a good destination for tourism and investment in sub-saharan Africa.

Achieve Your Business Success Through Clear Differentiation

Understand and deliver clear differentiation for your product and service proposition using these simple steps. While pricing is important it is not the only buying consideration. Find out how you can create your own uniqueness.

Build Company Value By Buidling a Brand

The intangible value of a brand name can bring higher margins, profits and value. So instead of just building a business, here's why to build a brand.

Just Another Face in the Crowd?

Are you contributing to ad clutter in your advertising?

Branding Your Business

You don't need to be a big corporation to make a brand for yourself, here's all you need to know about branding.

Abstract Logos - Salient Features of Abstract Logo Design

All companies have similar basic issues. The have to consider how they are perceived by clients, the public, prospective customers and their competition. Marketing materials define this perception. Marketing materials include business cards, promotional brochures, even broadcast commercials. It is important that the defining image of the business, the logo, has style, elegance and impact.

Photo Stamps And Small Business

Innovation and uniqueness are the true hallmark of a business. With photo stamps you can stand out from the crowd.

Logo Designing Tips: Win your Customers - Beat Your Competitors

Good business logos add to the face value of a company that gradually has a positive effect on the brand that in turn, influences the decisions of its potential investors, customers and the competitors. The article provides 5 tips to an effective logo design.

Marketing is Dead- Long Live the Brand

Marketing is an outdated function based on that old producer-driven mentality. Rise to the new economic order. Recognize that Brand is the crux of your business, and reorganize your company to take advantage of the synergies of the new economic order. In order to ensure that there is no waste in your investment for growth, you must integrate all the Brand-building and brand-consolidation sub-functions under a single management function, one that is broader than the Marketing function, one that includes several sub-functions that were hitherto not regarded as Marketing sub-functions.

Spoofed? Get a Unique Logo!

Logo spoofing/ logo subvertising can pose a serious threat to the brand image of a company. The article discusses the impact of logo spoofing and ways to protect your company logo from such malicious attacks.