Branding The Realty Consulting Business

Branding in the real estate business is often confined to 'property developers' or the 'property' itself. But none of the marketers have ever discussed the role of branding for a 'realty consulting business'. In this article, I discuss how brand development and management can enhance the overall enteprise value of a real estate consulting business in the long run, especially in an emerging market like India.

Decoding The DNA Of The Brand

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs).

Mundane into Memorable

How can you make mundane moments into memorable moments? Find out here ...

A Quick Consumer Guide to Buying Custom Logo Products

Whether you’re a newbie to buying customized logo products for your company or other business operation, or an old pro that needs to be taught a new trick or two, you might be surprised at just how much the Internet has revolutionized the custom logo products industry.

Branding Your Business

You don't need to be a big corporation to make a brand for yourself, here's all you need to know about branding.

Which Comes First, Branding or Marketing?

At one point or another we've all fallen prey to opportunities we want to pursue but not knowing where to start first, we find ourselves unable to move in any direction. Learn how to get out of gridlock and and get moving into action.

Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them

If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand. Each of these brands was grown from the entrepreneurial seed of a visionary. Unfortunately, each was subsequently abused, in several cases terminally, by non-visionary corporate bean counters.

Why You Need A Website Gestalt

'Wired' magazine published an intriguing article entitled 'Very Short Stories' where they asked a number of authors to create a story in only six words. At first this seems to be an impossible task, but as you'll see it's an excellent example of how the principles of Gestalt can help marketers develop powerful marketing messages on their websites or in any other marketing venue.

Logo Designing Tips: Win your Customers - Beat Your Competitors

Good business logos add to the face value of a company that gradually has a positive effect on the brand that in turn, influences the decisions of its potential investors, customers and the competitors. The article provides 5 tips to an effective logo design.

Spoofed? Get a Unique Logo!

Logo spoofing/ logo subvertising can pose a serious threat to the brand image of a company. The article discusses the impact of logo spoofing and ways to protect your company logo from such malicious attacks.

Typefaces and Fonts Play into Your Image

A font says a great deal about the name; if you cannot read it, people will not flock to it. Also, mixing too many fonts makes your communication look homemade rather than professional.

Bringing Your Brand Into Focus

Developing an effective brand strategy will give you credibility. It will make you more attractive to customers, and if you do it right, you will knock out all your competitors with the least effort on your part. Focusing on your brand is an essential part of marketing. You can’t win without your brand.

Answer The Most Important Brand Positioning Question First

Don't make the common mistake of positioning your brand, product or service in direct competition with other companies. Instead, you should create a new category in order to gain leadership in that space.