Branding - Tips for Developing Your Company's Brand

Create something original. You may think that everything that is anything has been done before, but that is not true. Possibilities for developing an original brand are endless. Moreover, customers want to see something new and different. In addition, there are serious legal consequences for stealing or borrowing from an existing brand. Make your brand your own.

How Does Branding Help In Retaining And Getting Repeat Customers

This article explains how branding can help a business in retaining customers and getting repeat business.

Build a Strong Brand Identity for Your Small Business

Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

Personal Branding - The Foundation Of Massive Success

The concept of using personal branding to spread the word or market a product is one that can be traced back many centuries. During ancient Roman times, leaders were known for decorating money with their faces plastered across the outside of coins. Today, where would KFC be without the Colonel or Wendy's without Dave Thomas' freckle-faced girl? Personal branding has without a doubt become an easily recognizable approach towards marketing a business, product, or service.

Perception Is Reality - Are You A Pink Flamingo?

Surely you know what I mean. Those gangly looking birds that stand on one twiggy looking leg. Their beak (or is it a bill?) is hooked and black. And they flock by the hundreds at the watering hole. Thousands maybe, all together and...

Branding with Promotional Products

Branding is the rather subtle art of getting your business name out in front of the buying public. Branding with promotional products is an excellent way to achieve this goal.

Logo - Simple Tool To Make Your Business Stronger

Business logos register an instant recognition with the onlookers, taking it to great heights. So opt for a logo with the right look and feel to lend your business a larger than life image!

Who Are You? What Do You Do? (And Does Anyone else Know?)

If you're not monitoring your brand, you're at the mercy of the public!

Corporate Gifts Offer Great ROI

How do you make the most of your marketing budget? Any marketer will tell you that the key to getting the most mileage of your finances is to choose activities that offer high ROI value. A corporate gift-giving program offers excellent ROI in many different avenues on the marketing spectrum.

Bold Brand - Effect Change and Make a Difference With Bold Brand Declarations

Have you got the nerve to step out and be noticed? Be different, be bold, make an impression with original style and empower your business with brand recognition.

The 'No Brand' Brand

Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so too are the brands that we are exposed to. Yet what if you turned your back on brands, or at least say you have. If a brand is a corporate identity, are you not in effect turning your back on identifying yourself to the general public?

Co-Branding and Your Company

Co-branding is a great way to boost brand recognition. Especially true for newer companies, riding on the existing market share of the bigger brands gives your brand a better fighting chance. The alliance between two brands can also offer clients better value. Long established brand items are often of better quality than generic ones. As such, clients get more out of a co-branded promotional item than they would with one that isn't. As an off-shoot of this, the credibility of the established brand is transferred onto yours.

19 Ways to be the ONE Person at Your Next Conference Everybody Remembers

Here's how to stick yourself out there at a conference