How Packaging Can Transform An Industry

Some industries are keeping current with innovative packaging technologies better than others. Packaging innovation can move your business from a commodity driven product into a premium product category. Not only that, it can build sales and create its own unique niche with little or no competition. Entire new categories of product have been created around a single niche market that may not have existed a few years ago.

Great Entrepreneurs Build Strong International Brand Names; Their Successors Greatly Damage Them

If you are of a certain age you will vividly remember the following names: Helena Rubenstein, Faberge, Germain Monteil, Trigere, Revlon, Elizabeth Arden, Max Factor, Schwinn, W. T. Grant, Montgomery Ward and Chuck Taylor. Each name represented a hugely successful consumer product brand. Each of these brands was grown from the entrepreneurial seed of a visionary. Unfortunately, each was subsequently abused, in several cases terminally, by non-visionary corporate bean counters.

Branding Counts, Both for Profit-Making Corporations and Non-Profits

While for-profit corporations and non-profit charities have their obvious differences, they have some similiarities.

Spelling Counts

Why worry about grammar and spelling? After all, don't your customers just want the product?

Why Create a Brand?

Branding is not just about a logo, it is about how you are perceived in every aspect of your business.

Brand Building 101: Does Your Business Card Build Your Brand?

Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your business card can enhance your brand and ensure that you stand out from your competition.

A Push Culture Or A Push & Pull Culture - For B2b Companies

Most B2B businesses are Sales oriented. This makes them PUSH oriented. But PUSH is not enough. They also need PULL. PULL means generating prospect attraction for the businesses' products and/or services. It's like harnessing a FREE energy source already existing out there in the market to support your PUSH effort. So go for both PUSH AND PULL.

Why Do You Need A Brand Agency?

The purpose of a brand agency is to maximize the impact of your marketing investment. It is to make your brand work the hardest it possibly can. This is because your brand is independent of the money you have available to support it. So the greatest single value to be gained from a branding agency is the best brand positioning and communications that your product or service can support on a sustainable basis. Both you and your competitors have a marketing budget. Your advertising and media agencies are there to make your money work as hard as it can. They can choose different media, or schedule the media differently, or have different advertising and packaging. But no matter how hard they try, their ability to increase the power of your marketing investment is limited. This is because it is your brand that will most determine whether your prospect will choose your product or that of your competitor. In a nutshell. You need a brand agency. It is your best way toward making sure you get the most bang out of your marketing buck!

Choosing and Using the Most Useful Meaning of the Word - Brand.

There are three distinct meanings associated with the word - 'Brand.' There is the widespread use of the word used to refer to a particular product. This is the common use of the word. Then there is the use of the word to refer to certain signs, such as brand names, logos, symbols, colors and sounds that typically 'belong' to the business that markets the product. This is the formal use of the word. And then there is the use of the word to refer to the accumulating cluster of concepts around the brand signs. This is the functional use of the word. It is critical that managers who are responsible for building business are able to focus on the last one, if only to ensure the most revenues that can be earned with the least business investments.

Relationship Between the Brand Strength and Customers' Loyalty at Different Involvement Levels

The more successful a firm is when it comes to brand loyalty, the greater the impact on marketing expenditures. Since a powerful brand enjoys a high level of consumer brand awareness and loyalty, the company will incur lower marketing costs relative to revenue.

Building A Brand Without Breaking The Bank

Yahoo is a known brand. Google is a respected brand. We can go on and on, but how can you build a brand seeing you don't have even a tiny fraction of the funds available to these giants?

2007 and The Power of Presence and Brand Marketing in the 21st Century

What is the Power of Presence and how can one capitalize on the ominous strength in becoming a household name? We all know of the strength of branding and yet few realize its vast power. You see, the amount of consumer dollars spent on brands in the United States is $300 billion plus per year. Obviously, any businessperson would want to get in on the action and capitalize on the branding potential. Franchise outlets, which rely on brand-name marketing account for one third of every consumer dollar spent each year in the US and there are over 450,000 franchised outlets.

What Good is a Tagline?

Why a Tagline is Important and Why You Need a GOOD One!