Elements That Make Up a Brand

Brands are what separate you from your business. Although businesses deal with people, people within an organization often change.

Web Branding Letting Your Humanity Shine Through

Honesty is a great policy in web branding techniques. Gone are the days of exaggerated advertising that generally served to either make customers believe you think they are stupid or that you can reasonably be expected to suspend reality in favor of a product purchase.

Remove Your Risk When Marketing

This fact is your biggest opportunity if you have the courage to look long and hard at your own business model and marketing strategy. Rest assured that most of your competitive set lacks the fortitude for such assessment - except, of course, the new market leader who rises to everyone’s surprise. Upsetting the apple cart is the recipe for success. Keeping to the old model is the recipe that the market leader hopes you salute in dead earnest.

Corporate Identity Colors

This article is about understanding the meaning of colors when designing corporate identities. Knowing the difference in the use of colors will help give a company its personality that is recognizable by customers.

Why Should You Get A Good Logo For Your Company?

If you are small company trying to establish yourself online or offline then the first thing that you introduce to potential customers is your company logo. The effect your logo has on your potential customers or your website visitors will influence their buying decisions.

Protecting A Logo: One Key to Branding Success

Logos play an important part in marketing and brand recognition. Companies often invest a lot of capital developing a flashy or eye-catching logo in order to build strong brand recognition. However, companies, especially small businesses, may sometimes overlook the importance of protecting their logos through the trademark registration process.

Defining Online Branding-Part 2

The advantage of branding online is that you have many tools to support your branding process, and most of them are free.

Brand Awareness Basics

A business of any size can employ branding strategies to improve their bottom line.

Defining Online Branding – Part 3

There are ways and means to become a world-renowned brand! The Web is your scene too!

Case Study; The Re-Branding of an Online Think Tank

The Think Tank we started a few years back got to the point that we needed to expand and go with the demand for new members or keep it small. Either way, we had to do some thing. After much thought we decided to try a little re-branding;

Silver Bullets to Getting Consumers to Remember Your Brand

The average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consumers senses are heightened to commercial advertising and are turning the page, tuning out the billboard, fast-forwarding the commercial and becoming more agitated at pop-ups.

The Personality of an Event Venue

A successful event venue has a defined 'personality' and ably addresses a need or void within its space. A branding process is vital, especially when establishing new conference space.

Case Study: The Branding of an Actors School of Performing Arts

The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.