Remove Your Risk When Marketing

This fact is your biggest opportunity if you have the courage to look long and hard at your own business model and marketing strategy. Rest assured that most of your competitive set lacks the fortitude for such assessment - except, of course, the new market leader who rises to everyone’s surprise. Upsetting the apple cart is the recipe for success. Keeping to the old model is the recipe that the market leader hopes you salute in dead earnest.

How to Save Money as You Leverage the Power of Great Copy, Marketing and Brand Building

Discover the best reasons of all to Have No Fear about asking for what you want in terms of steady marketing and brand building... and then getting it.

Great Logo Ideas

The article describes the recipe to great logo ideas. The main ingredients is personal initiative in the process of production which produces great logo ideas.

How to Escape the Normality Trap

Nobody notices normal. Not anymore, at least. Here are the three reasons why...

Brand Awareness Basics

A business of any size can employ branding strategies to improve their bottom line.

Leave Stale Behind - Great Logo Design

Searching for just the right idea to make your business logo design an immediate hit? Avoid common distractions and focus on building a stellar brand image with these helpful tips to bring that shiny new logo to light.

Professional Logo Design: The Foundation To A Powerful Brand

A good logo design is essential for the growth of a brand and its subsequent contribution to the success and prosperity of a business. The article elaborates the importance of a logo in the making of a powerful brand.

Famous Corporate Name Sell-Outs

Sometimes people can buy out a name when they buy out a smaller company which has a single product or range of products that are very well known. An example of this is the Macromedia buy out by Adobe where the products retained their original names to retain consumer identification.

Silver Bullets to Getting Consumers to Remember Your Brand

The average American is bombarded with more than 3000 commercial messages daily, presumably responsible for the recent decline in money allocated to corporate advertising departments. American consumers senses are heightened to commercial advertising and are turning the page, tuning out the billboard, fast-forwarding the commercial and becoming more agitated at pop-ups.

Case Study: The Branding of an Actors School of Performing Arts

The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.

Quick Tips For Creating An Effective Business Logo

Simple techniques for making your business memorable. What comes to your mind when thinking of some of the businesses you use the most? Before you even realize it, that corporate logo runs through your head, and you think about everything that it stands for. This is because we are extremely visual beings. If we can see it, we’ll remember it, and we’ll remember what it means and stands for. For this reason, corporate logo’s are extremely important for your business

Making Sure the Celebrity Will Be the Right Fit for Your Audience

Chapter 2 of 14 of this ebook written especially for the company thinking about hiring a celebrity endorser. It's not the right fit for all businesses but for many it is. Explore with us as we talk about what works and what doesn't work.

Brahman Cattle In South Africa Is A Major Breed In The Production Of Red Meat

The introduction of the Brahman to the South African beef cattle scene originated back in 1954 when Mr Jurgen Crantz, of Windhoek, in South West Africa as they knew it in those days, initially imported eight males and ten females from Texas, USA, to be landed at Cape Town harbour.