Use It or Lose It: Guidelines for Proper Trademark Use

Once obtained, trademark rights can last indefinitely. However, in order to protect and maintain these rights, a trademark owner must properly use their mark. It is important to remember that trademark rights are based on use.

Professional Logo Design: The Foundation To A Powerful Brand

A good logo design is essential for the growth of a brand and its subsequent contribution to the success and prosperity of a business. The article elaborates the importance of a logo in the making of a powerful brand.

Customizing Unit Coins for Our Heroes

The first rule of thumb to remember when designing and producing a custom coin is that it is imperative that the customer and manufacturing work closely as a team throughout the entire process.

8 Thoughts on Bad Business Cards

Sidestep these eight bad business card pet peeves.

Quick Tips For Creating An Effective Business Logo

What you need to know before developing an effective brand identity. Don't begin your branding campaign blindly. Branding is much more than just a thoughtful logo or slogan. It's more than just a unique color scheme. There are steps that need to be taken in order to start your successful brand image.

About Face: The Value of Face-to-Face Meetings

As the business world becomes more impersonal, with automated phone trees and a dizzying amount of online tools, the bond between company and constituent becomes less personal. Increasingly, organizations are utilizing face-to-face meetings to unite with key audiences, communicate their messages and make an impact.

Minding Your Own Brand: Daddy, What Do You Do At Work?

One morning at breakfast, my four-year-old son made me realize that we often describe our businesses in terms of how we understand them, not in terms our audiences will relate to.

Positioning Strategies For Real Estate Agents

Real estate agents are not just mere salespeople. With effective branding and positioning strategies, they can also become highly sought-after business people. Here's how.

Applying Positioning Strategies to Boost Profits

It's always easy to not notice the mundane or subconscious activities we go through each day. However, by observing various aspects of the same genre, or even business, we might be able to enter a whole new market that others have never charted before.

Three Branding Lessons I Learned From Inside the Yoga Temple

Being flexible is good business. Read on to learn how yoga can teach you balance and flexibility in your business.

Brand: Recognizing Brand Specific Niche Marketing

Once you get their attention, keep it with Niche Specific Brand Recognition that maximizes your sales with upsells, marketing variations, and excellent inclusions that make your marketing practices more effective. Brand your Market with Niche Specific Recognition.

Brand Match And Brand Usage - Can't Hurt If They Use The Product

Branding and the celebrity endorser and how it can make or break your business. Always keep in mind that this is all about business so don't get awed by the celebrity. You are the boss at all times and that should be made clear from the first contact with the celebrity. Branding should be fun and profitable.

Recognition…Is Your Celebrity Endorser Someone People Will Recognize

Celebrities are always in the news. Hopefully your celebrity endorser doesn't end up on the wrong end of the law. It is becoming more commonplace. Money brings power but many celebrities don't know when the going is good and manage to screw things up...don't let your celebrity endorser make you a victim.