Internet and Businesses Online
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PPC Publishing
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Can You Choose Your AdSense Ads?
AdSense delivers great click-throughs and high revenues for one reason: the ads are targeted to what the user wants. Google's robot picks out keywords on your page, gets a grip on what your website is about and delivers links that take users to sites that interest them.
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AdSense Additions Create Opportunities
One of the great things about Adsense is that it changes all the time. Google is always introducing new tools and tinkering with its policies. That’s why it doesn’t matter how well you’ve set up your traffic sources or how impressive your CTR is right now, you always have to check the Adsense site and stay up to date with what’s happening.
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Smart Pricing
At the last AdSense webinar, one issue that barely raised its head above the parapet was Smart Pricing. It was mentioned. But little more than that.
That’s a shame because Smart Pricing is probably the most underrated issue concerning AdSense. Few factors have greater influences on our earnings... and few are as tough to track or as hard to control.
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How to Get Them to Click Your AdSense Ad
I've seen many fishermen at our pier fish for hours with shrimp and not catch a thing. My thinking is the fish (visitors) just want something else. They are probably blinded by shrimp bait because everyone uses it.
So how can we get them to bite at your ads?
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Does Pay-Per-Click have a Future?
Companies like FTD are getting out of the pay-per-click marketing space, citing the high cost of the keywords they use. Other companies seem to be following suit. Does pay-per-click have a future?
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