Build a Strong Brand Identity for Your Small Business

Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?

Changing Your Company Name

I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm's marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm's moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.

Minding Your Own Brand - How Low Can You Go?

Most companies can't get it through their thick skulls that a low-cost pricing strategy doesn't work and does not build customer loyalty. Customers will not become advocates if you have lured them in with a low-cost pricing strategy.

The Newest Commodity In Big Business - Carbon Credits

Big business will make a big difference in fighting climate change. Carbon Credits are becoming a lucrative growth market that is giving businesses and politicians a reason to join the carbon market.

Who Are You? What Do You Do? (And Does Anyone else Know?)

If you're not monitoring your brand, you're at the mercy of the public!

Breaking Category

The probability that a consumer will notice your product among the herd, well, let's just say it gets tougher everyday. The good news is that it is not completely out of your control. It takes a bold initiative and a willingness to buck whatever the current trends are, but the results can be nothing short of spectacular.

Is Your Website Portable?

Engage your customers no matter where they are on the web.

What's In Your Launch Box?

Launch your branding and marketing with confidence using this step-by-step plan. Learn how to think beyond the common conceptions of branding and think–brand power.

The 'No Brand' Brand

Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so too are the brands that we are exposed to. Yet what if you turned your back on brands, or at least say you have. If a brand is a corporate identity, are you not in effect turning your back on identifying yourself to the general public?

19 Ways to be the ONE Person at Your Next Conference Everybody Remembers

Here's how to stick yourself out there at a conference

Branding Your Business

Whether you're marketing your business to a local community or to the world, you should strive to create a brand for yourself. By branding your company, you not only set yourself apart from your competitors, but you make your company easier to identify in the marketplace.

Using Promotional Products & Branded Items To Get Your Organisation Noticed

Whether you are running a charity, a small business, or a large corporation, your organisation can really benefit from finding a unique or unusual method of getting recognition for your brand. If your potential clients get good use out of a product bearing your branding, not only will it be more likely to stick in their mind, but they will associate your name with value and reliability.

How Much Is Your Logo Worth?

Nowadays, with the rapid progress of high technology, (almost) nothing is hard to do. Everything is easy, even more, things are done instantly. People get less care about the quality, it seems like it's not important anymore. The word good is replaced with instant. That's what people need.