Direct Email Marketing – Is It Worth It?

There’s a misconception that direct email marketing isn’t worth the effort. Nothing could be farther from the truth; consider the alternatives. In 1995, Dartnell's 28th Sales Force Compensation Survey estimated that the average cost of a sales call, whether by telephone or face-to-face was over $95. Some estimate it to be much higher! And the cost probably hasn’t gone down much since then. But compare that number to the average cost of a direct email marketing campaign which is mere pennies per impression and the value difference ...

Email Marketing - How To Increase Its Effectiveness

Email marketing has become one of the most used marketing techniques on the web today. When developing your own email marketing campaign there are several important things to consider. Don't let the appeal of quick leads stop you from developing your own opt-in email marketing campaign.

The Benefits Of Great E-Mail Marketing

E-mail marketing is mailing to targeted mass via electronic mails. In an e-mail newsletter, all the content comes from you. For attorneys, consultants, social workers, decorators, and other professionals, this is a perfect way to cultivate loyal fans of your expertise. When you write it in a personal voice and fill it with customer centered content, you maintain top of mind awareness among subscribers and win new recruits for your fan club through the pass along factor.

Why Are Autoresponders Like Dating? - How An Opt-In List Helps You Sell

A beginners guide to autoresponders and follow-up email marketing campaigns and how an opt-in list helps to build a relationship with your visitors.

Permission-Based Email Marketing Strategies

Permission-based email marketing is your best bet. Discover how.

Managed Email Marketing Vs. Self-Service Email Marketing

WHAT IS THE BEST OPTION FOR YOU? By now you may have realized that your business is in need of an email marketing campaign to keep up with today’s competitors. You’re right. Email marketing is a rapidly growing marketing method that gets your business trackable results.

How To Hold People's Interest In Your Email Marketing Campaigns

Learn The Secrets to keep your customers reading and craving more! We all get junk email everyday. Most of us can spot spam with just a quick glance at the subject line. However, a benefit of having a permission based email marketing system is that these customers have asked you to send them mail.

Why Most Safelist Users Don't Make Money

Many Safelist owners will lead you to believe that all you have to do is send out safelists ads and you make sales. Nothing could be further from the truth.

Subject Lines To Avoid- Spam-Alikes

We like to think we create email subject lines that have nothing in common with spam. However, it's all too easy to do just that. To avoid creating subject lines that could be confused for spam, you need to know exactly what characteristics are associated with spam. And avoid them like the plague.

Email Marketing Tips - Aweber Versus Auto Response Plus

The most important factor when you decide to start your own opt in list is whether you want to use a third party hosted auto responder service or an auto responder script which is hosted on your own website. If you choose the right option at the start you will avoid any problems in the future.

Small Business Success with Email Marketing

Whether you are involved with a small or large business it is undeniable that marketing techniques are changing everyday. In order to continue to be competitive in business it is essential to evolve your marketing strategy to fit the needs of the current customer. Those businesses that are not in tune with this fact will soon miss out; something that small business owners can not afford.

Tips On How To Stop Junk Email

If you are fed up of junk mail filling up your business inbox, then stopping this spam is easier than you think.

How to Create HTML Email Newsletter

When the Internet first started, email programs could only handle text messages. Plus, the access to the Internet was so slow that downloading a HTML email newsletter was unacceptable for most recipients due to extra time and fees.