Persuasion Heartbeat

The power of persuasion is of extraordinary and critical importance in today's world. Nearly every human encounter includes an attempt to gain influence or to persuade others to our way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other.

How to Increase Your Competence

True competence is an accurate reputation that is based on your intelligence, your expertise and your knowledge. People create perceived confidence in themselves by using certain tactics, like dressing in the appropriate uniform: a white lab coat or a suit and tie.

Sales Training Seminars

Sales training seminars help fix sales quotas and targets. Sales quotas or targets should reflect the firm's personal selling objectives, its overall sales plan, and the size of the sales force and the nature of the sales territories. Sales quotas or targets are quantified objectives for salespeople. The quotas should neither be too high nor too low. They should match what a good salesperson can accomplish by putting forth a sincere effort.

A Passion for Excellence

When all that we think and unconsciously perform without preamble or complaint is for the benefit of others, we have a passion for excellence. I hope you pass it on!

The Business of Dealing With Your Competition

Your competition may not only come from going up against a competing product, or service. You may have a product that's one of a kind in your field of business, but it is not the only thing people are spending money on.

Communication Channels that Open Prospects' Doors

If you are a salesperson and you're having difficulty getting your prospects' favorable attention, here are some prospecting tips that will open more doors.

Why Not Stop By And Say Hi - Just To Keep You In The Minds Of Your Clients And Prospects

If you treat your business resources with the respect and caring that you would like, you’ll find out how loyalty will build and how hard it will be for either of you to let go of your business relationship.

Using Dissonance to Create Action

Dissonance is a powerful tool in helping others make and keep commitments. In one study, researchers staged thefts to test the reactions of onlookers. On a beach in New York City, the researchers randomly selected an accomplice to place his beach towel and portable radio five feet away. After relaxing there for a while, the accomplice got up and left. After the accomplice had departed, one of the researchers, pretending to be a thief, stole the radio. As you might imagine, hardly anyone reacted to the stage theft. Very few people were willing to put themselves at risk by confronting the thief. In fact, over the course of twenty staged thefts, only four people (20 percent) made any attempt to hinder the thief.

Three Steps to Using the Law of Dissonance

Just like anything in life, there is an art an a science. In this article I outline the step by step science to using dissonance effectively. Take the material I teach you and use your art to apply the most effective method in a given situation.

Training Sales People at a Tire Shop

If you run a tire shop or a tire store then everyone who works there needs to know a little bit about sales and a lot about tires. You should have routine classes for all employees so they can answer questions about road hazards, tire wear, inflation pressures and the various companies and brands that you sell. Customers need this information and they want it and desire it.

Do You Train Effectively?

Training is not the exercise of a dormant ability. Learn to hold effective training meetings by training yourself first.

Are You Training Your Sales Teams to Fail?

There are indeed hundreds of articles on sales training and how to sell. Every company needs good sales training for their sales staff no matter what kind of products or services they offer. Unfortunately, many companies do not have adequate sales training and if you fail to train your salespeople you are also training them to fail.

Education Versus Training

Many people don't understand the difference between education and training. Education is giving out information and communicating to your trainees. Training is about practice and building skills. Today's younger generation of employees wants to be trained, not educated.