Media Placement: The *Untold* Story Behind ALL Major Breakthrough Business Successes

Media Placement: The *Untold* Story Behind ALL Major Breakthrough Business Successes - What do Oprah, Bill Gates, Art Linkletter, Bill Johnson, Ted Turner, Time Warner and Google know that you don't?

Your Top PR Opportunities for 2007

Publicity should be a part of every business marketing plan for their business or book. As a new author, it can mean a sharp increase in sales. For a new business, it can create word of mouth and more customers.

15 Reasons Why You Need to be Creating Press Right Now

As your firm enters 2007, do you have this problem and other major business decisions? How can I grow or sustain my firm? How can I attract new clients and customers? Frequent recognition of your business through press releases can be the answer...

Ten Tips To Clear Search Engines of Negative Press

If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity. Though you can’t make negative results disappear from the search engine indexes entirely, the following strategies can help them slip off the first few pages of search engine results.

A Sure Fire Credibility Booster... Let Them See Your Name in Print

Have you ever wondered how to differentiate yourself from the competition without reinventing the wheel? Are clients clearly happy with the work you do, but don’t seem to be sending you business building referrals? If given the choice between two sellers, would you buy from the one that advertised in your trade publication or the one that was mentioned or interviewed in one of the publications’ articles?

What if You are Not Good in Public Relations?

Okay. So we've just been hearing things about those rosy cheek guys who can manipulate variables and make things appear as nice as they can. And they do get successful. They can make people believe even if sometimes, they don't even believe in what pops into their minds. In this case, the person just have the power towards public relations.

Media Training Tips for the Novice: A Guide for Those New to the Media Spotlight

Not everyone who deals with the media is a public figure, or used to being interviewed. The process can be an intimidating one, even for those used to speaking in public. If you're anticipating attracting some media attention for the first time, here are some basic tips you'll want to keep in mind to make sure all your interviews are successful ones.

Maximize Your Media Coverage

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

Powerful PR Lessons from Successful Direct Marketing Techniques

Even if your business doesn’t currently use direct marketing, you can apply its wisdom to your public relations process to increase your business success. Find out the five direct marketing secrets that can make your PR more successful.

Writing Convincing Press Releases For Online Publicity

Online news has become more popular than traditional newspapers with more and more people subscribing to news alerts for their domain to stay ahead. Here are some tips on how to write effective press releases for your online audience.

Powerful Strategies For Meeting And Greeting People

Every day in every businesspersons life, there are many meetings and greetings. And many of those are an initial contact were you want to ensure you make a strong positive first impression. Still others present great opportunities to enhance existing relationships. So if we think strategically, what simple strategies can we use to ensure successful meetings and greetings? The ten simplest and most effective strategies for meeting and greeting people that I have discovered and used are:

Media Training: Interview Success in 9 Steps

Are you prepared if the news media want to interview you? Here are 9 steps any spokesperson can follow to get great press coverage and to establish yourself as a valued news source.

Interviewing With Indian Reporters--International Media Training

India has one of the most sophisticated press corps in the world. Here is a guide on how to be interviewed by Indian reporters.