15 Reasons Why You Need to be Creating Press Right Now

As your firm enters 2007, do you have this problem and other major business decisions? How can I grow or sustain my firm? How can I attract new clients and customers? Frequent recognition of your business through press releases can be the answer...

Media Relations - It's All About Relationships

Media coverage is a great way to get your business noticed, but how do you get media coverage? Just firing off a press release - no matter how well it's written - won't get you noticed. Having a good business relationship with reporters covering your industry WILL get you noticed.

What Works Best in a Press Release

After 20-some years as a public relations professional, the author shares his ideas on what works best in a press release, especially in light of the latest advances in Internet and Search Engine technology.

Crisis Communications Planning or What To Do Before-During Or After It Hits The Fan

Do you have a crisis management or crisis communications plan for your business or organization? Do you believe your business or organization is too small to need a crisis communications plan? Or do you believe that crises only happen to others? If you are like the majority of businesses and organizations today, especially small to medium sized ones, you answered NO to the first question and probably YES to the second question. And I hope you answered NO to the third question. Well, I cannot emphasize too strongly that no matter how big or small you are, every organization should have a crisis management and crisis communications plan.

Maximize Your Media Coverage

A writer or reporter working on a story will often contact local businesses for one of three reasons: to get an expert opinion from inside a particular industry; to obtain a reaction to a trend or recent event from a local business; and to gain background information on a complex subject. All of these reasons give you a great opportunity to position yourself as an expert and a leader. Use these five tips to work with reporters, and reap the benefits in good publicity.

Media Tips From Your PR Doctor For Effective Electronic Media Interviews

Have you ever been interviewed by the electronic media. Have you ever declined an interview because you felt totally fearful and uneasy on TV or radio? Have you been interviewed and then wished you would have had the benefit of some tips to prepare for and deliver a more effective interview? Well, I want to offer you another set of tips or as I like to call it – another prescription from your PR Doctor – to use for your next interview opportunity.

Custom Web Site Design Quick Point

Basic Idea on how to choose a custom website design company and what to briefly ask when looking.

Free Advertising With Publicity - Part IV

There's little doubt that successful people want to surround themselves with other successful people.

Powerful Strategies For Meeting And Greeting People

Every day in every businesspersons life, there are many meetings and greetings. And many of those are an initial contact were you want to ensure you make a strong positive first impression. Still others present great opportunities to enhance existing relationships. So if we think strategically, what simple strategies can we use to ensure successful meetings and greetings? The ten simplest and most effective strategies for meeting and greeting people that I have discovered and used are:

Interviewing With Indian Reporters--International Media Training

India has one of the most sophisticated press corps in the world. Here is a guide on how to be interviewed by Indian reporters.

Media Basics 101

Most people assume that only large companies with big budgets can get their stories on television or published in newspapers. Not true. With a little work and research, any size company can find an appropriate venue for stories about their company and its products and services.

Healthcare Communications Set To Take Off

After the telecom thunder and the retail rush in India, Healthcare seems to be the next biggest bet for everyone. With promises of many billions of Indian Rupees, large diversified conglomerates such as Reliance, Birlas, Tatas are all betting their money in the Indian healthcare delivery space. As has been with other high growth sectors in India that witnessed a rapid meteoric rise, those who don’t jump into the bandwagon quickly are likely to miss the speeding bus completely.

Media Training: Credibility is the Key to Success

The key to a company's credibility lies in its ability to communicate. In times of crisis, this communication becomes more important than ever. To paraphrase a former General Electric slogan, in times of crisis, credibility is our most important product. Here are 6 ways to maintain credibility during crisis.