Public Relations' Grand Illusion

The PR illusion that simple tactics like press releases, broadcast plugs, special events, or brochures can deliver the end-products outlined in the first paragraph all by themselves, is not merely misguided, it's wishful thinking.

PR's Sweetest Music

Happily, this PR tune will create the kind of external stakeholder behavior change that leads directly to achieving a manager's most important objectives, and the sweetest managerial music imaginable.

Free Marketing Tip #1: Public Relations

If you think you need to hire a public relations professional to use PR to promote your small business, think again. PR is an excellent marketing tool for small business owners and independent professionals. And the best part is, it doesn't have to cost you a dime. Here are 10 steps that will make it easy for you to create a PR program for your business.

Question: Do You Control Your Unit's PR?

As a manager, there could be a lot missing from your control and oversight of the public relations function in your unit.

Get Free Publicity With Press Releases & Other Amazing Business Marketing Ideas

This article reveals secrets of getting free publicity; the world's four most amazing marketing strategies; and how to get 100+ FREE PROVEN marketing strategies in seconds...

How to Write Your News Release

Follow this step-by-step process to write and expose your news

Managers: PR, Do You Really Understand It?

Can you tell me that you no longer wish to be denied the best public relations has to offer, and that you want to pursue the quality public relations results you believe you deserve?

5 - Ways To Turn Publicity Nightmares Into Advantages

Mistakes happen. Every person, company, organization, or government, will one day face the reality of having made a bone-head mistake, that requires you to handle the problem with the public and the press. Unfortunately, most mistakes are not addressed properly... which leads to even more problems, regulatory intervention, lawsuites, or just plain embarrassment for your lack of planning or incompetence. Here are five simple tactics that anyone can (and should) use to make the best out of a bad situation...

Why the Usual PR Doesn't Cut It

The usual PR won't cut it once you've marshalled the resources and action-planning needed to alter individual perception leading to changed behaviors among your most important outside audiences.

Powering Up Managerial PR

Of course, calling brochures, special events, press releases and broadcast plugs what they are -- tactical devices -- does avoid confusing them with the broader, more comprehensive mission known as public relations.

Finding the Right PR Just Got Easier

As a business, non-profit, government agency or association manager, you need the kind of public relations effort that leads directly to achieving your managerial objectives. Unfortunately, chances are good that you still have most of your PR eggs in the tactical basket.

Managers and PR: Don't Just Settle

Attn: business, non-profit, government agency and association managers: Are you doing something really significant about those important outside audience behaviors that MOST affect the department, group, division or subsidiary unit you manage?

Managers: Got the Right PR?

As a manager, have you ever thought about pulling out all the PR stops to help achieve your unit's managerial objectives?