Definition of Public Relations

The difference between Public Relations PR and Advertising is simple, you pay for Advertising.

Managers: PR, Do You Really Understand It?

Can you tell me that you no longer wish to be denied the best public relations has to offer, and that you want to pursue the quality public relations results you believe you deserve?

How To Write A Press Release

Nine reasons the media won't use your press release from a professional speaker with more than 20 years insight in the media industry, and ways to improve your public relations release writing.

So Many Managers Doubt PR's Value

And what they probably are not getting are the quality public relations results they deserve, and the best that public relations has to offer.

When Does PR Help Managers Manage?

This approach to public relations delivers the best PR has to offer, public relations designed to do something meaningful about the behaviors of those important outside audiences that most affect the unit you manage.

Publicists: It's Time to Embrace the Technology of Online Press Kits

The media prefer online press kits and media rooms. It's time for publicists to lose the hard copy press kits and embrace technology!

Changing Business: More Media Covering Fewer Stories

The relationship between the business press and the institutions they cover is being redefined as increasing numbers of news media outlets are thinning out the audience – and reducing the number of journalists each outlet can afford to have.

How to Create Your Own Small Business Press Kit

Press kits aren't just for the press. They're for everyone. But what's in a press kit? Find out in this short article.

How To Write A Press Release That Will Get You Maximum Results

When writing your press release there are a few tips that will help you turn an ordinary topic into the sort of hot item that will end up winning you massive publicity.

Printed Press Kits: A Contrarian View

Much has been said about the demise of the printed press kit. Online and electronic versions - pundits say - are the way to go. No editors or reporters want to receive printed press kits when they could have electronic versions. Right?

Public Relations: Use Its Core Strength

In the end, a sound public relations strategy combined with effective tactics leads directly to the bottom line -- perceptions altered, behaviors modified, employer/client satisfied.

The Difference Between Publicity and Public Relations

The best, though somewhat misleading way to describe the difference between public relations and publicity is that publicity is designed to keep you in the news and public relations is designed to keep you out.

Award Wins Can Help Build Brand and Sales - Here's How

Companies seeking credibility, a leading edge over competition, favorable publicity, and a way to accelerate sales are gaining value from award contests that reinforce their core values, strategic initiatives, and marketing claims. Here are a few more benefits to justify your investment of time and effort in award competitions.