Public Relations Counselors

The aim of Public Relations is to maximize support and minimize opposition for your enterprise among the various stakeholders and general public. A PR campaign consists of two distinct elements -- strategy and execution, i.e. what to do and how to do it.

Four Things You Have To Do To Get Free Publicity for Your Business

So many people fail to get publicity because the ignore the four crucial things they have to do to get that publicity. Are you one of these people? Check the list of four and be sure you're doing every one of them.

How to Write a Press Release in 14 Easy Steps

Writing and submitting press releases isn't the same as writing and submitting articles about your business. Press releases have a much greater degree of credibility among hard copy publications and major current affairs orientated websites alike.

How to Create a Better News Release

You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.

Mobile Oil Change Business Marketing to Corporate Employees

If you own a mobile oil change business then you know that it behooves you to find as many customers in one spot as possible. One because it costs nearly $3.00 in fuel to drive around and two, because you make money when you are parked with cars lined up in a row and you are burning valuable time and costs when you are in route to the customer.

Inside A Company's News Release - Part One

Most investors read a company's news releases, but don't read between the lines to understand in which direction the company is heading. Hopefully, the guidance which follows may help you better understand what is really going with a company’s plans.

What Are the Business Benefits of Media Evaluation?

An article about the business benefits of media evaluation. Media evaluation is a term that many people aren't familiar with but is a field that is incredibly important to companies who take public perceptions of their company seriously.

Getting Word of Mouth Started: New Book PR Method

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a 'public and peer review' to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

Invite the Media to Tell Your Story

With preparation and diligence, you will overcome almost all media relations challenges.

Marketing Your Small Business Online

Many people run small businesses and are looking to sell things online, but they run into a few problems now and again you see? This is normal and to be expected as well. Recently I have found an interesting way to get free publicity and increase Internet Traffic to a website.

Know When to Send in Your Press Release

Press releases should target either general interest or special interest media. Your targets....

The Legendary Press Release Is Not Always Your Key To Publicity

I have been thinking why when you speak about Public Relations, in one way or the other, you will start to speak of press releases too. I know it is not very amusing because it is expected that press releases always go with Public Relations. But then, many people always thought that there is one way to hit a good or say, better publicity, and that is to tandem your Public Relations with a knock out press release. (Buzz) Wrong. It does not always work that way.

How to Promote Your Business

Guidelines for business promotion.