How to Write a Press Release in 14 Easy Steps

Writing and submitting press releases isn't the same as writing and submitting articles about your business. Press releases have a much greater degree of credibility among hard copy publications and major current affairs orientated websites alike.

Getting Free Publicity for Your Online Business

It is very easy to get some free publicity for your online business. You can start with taking a crash course on how to write a press release and then put together a media kit.

When Size Doesn't Matter

Is public relations, or PR, just for the big guys? Not really. PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower.

Understanding the Importance of Media Protocol

Media Protocol is knowing what to do and not to do when dealing with the media. How you react and your attitude toward them can and will ultimately affect your business and how it is portrayed to the public.

Getting Word of Mouth Started: New Book PR Method

We wanted feedback and a greater audience before publishing the print version of our new book. We gambled on a 'public and peer review' to help improve the quality of our book, and at the same time get out word of mouth. Did it work?

What PR Organizations Say, What They Mean About Options Backdating

If you look at all the press releases from various companies on the options backdating issue and start to detect patterns, you cannot but help think they are written all by the same legal firm - they have the same boiler plate stuff, bunch of nonsense, a few technical terms and a few buzzwords. So we are attempting to clear up the mess with plain-speak.

Communication & Corporate Social Responsibility

Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.

PR Isn't Adapting, It's Leading

Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? I think the ability to adapt and jump on unorthodox approaches to generating publicity is just part of the DNA of public relations.

Know When to Send in Your Press Release

Press releases should target either general interest or special interest media. Your targets....

How to Promote Your Business

Guidelines for business promotion.

The Secret to Better Media Coverage for Your Nonprofit

How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.

Publicity is NOT About Press Releases!

A PR pro gives time-tested strategies to obtaining meaningful publicity and lets readers know that the way to a reporter's or editor's heart (and computer screen) is not by cluttering their in-boxes with meaningless press releases.

Public Relations; Thanking a Local Businessman For Helping Your Nonprofit Group

Most local small-business people support the local community and if you run a nonprofit group it is very important to have good public relations with the local business community. One way to insure that you maintain a strong relationship with the local business community for your nonprofit group is to send thank you letters after they have helped you in a fund-raising event.