When Size Doesn't Matter

Is public relations, or PR, just for the big guys? Not really. PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower.

What Are the Business Benefits of Media Evaluation?

An article about the business benefits of media evaluation. Media evaluation is a term that many people aren't familiar with but is a field that is incredibly important to companies who take public perceptions of their company seriously.

Get Ready For PR!

It’s fact of life that doing PR for your business means that you actually need to get to grips with all the publications that could be possible opportunities – and this can be overwhelming. Paula Gardner sets out ten ways to really pin-point and get to know your target press.

Free Publicity For Your Landscaping Business

Regardless of whether you are just venturing out into the business world or already have a successful company, budgeting your expenses will help to improve profits and the overall health of the business.

PR Isn't Adapting, It's Leading

Where does Public Relations' ability to embrace new technologies and business models come from, where traditional advertising channels are struggling to hold onto their piece of the global marketing budget pie? I think the ability to adapt and jump on unorthodox approaches to generating publicity is just part of the DNA of public relations.

Media Gets Social

Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called. PR practitioners and marketers need to know about and understand how to leverage social media, or be left behind. So, how does one take advantage of social media sites? You start with media relations and work your way out.

Great Public Relations Keywords To Generate More PR Sales Leads

If you are a public relations professional you know that created a website for your business is easy. Drawing visitors to your site to generate PR leads is the difficult part.

Get Your Press Release Opened And Looked At By The Media 100% Of The Time -- Guaranteed

If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:

The Secret to Better Media Coverage for Your Nonprofit

How do I write a strong press release? What are the standards, if they exist? How do I put it to use most effectively? Should a professional be hired? Discover what it takes to make your press releases really work for you.

Public Relations; Thanking a Local Businessman For Helping Your Nonprofit Group

Most local small-business people support the local community and if you run a nonprofit group it is very important to have good public relations with the local business community. One way to insure that you maintain a strong relationship with the local business community for your nonprofit group is to send thank you letters after they have helped you in a fund-raising event.

Create Great PR by Staying in Touch

PR is not just about sending out Press Releases - it is about getting yourself known for your expertise. Great PR means staying in touch with your media connections.

Relationship Management: Knowing and Communicating with Your Key Publics

Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics – the people and groups outside of an organization's sphere that affect, or are affected by, what that organization does.

10 Tips to Polish Your Press Release

Press releases are relatively simple to write. However, getting one picked up by the media is never a guarantee. Follow these 10 tips to polish your press release and to improve your success in getting your company's press release noticed.