Get Ready For PR!

It’s fact of life that doing PR for your business means that you actually need to get to grips with all the publications that could be possible opportunities – and this can be overwhelming. Paula Gardner sets out ten ways to really pin-point and get to know your target press.

Communication & Corporate Social Responsibility

Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.

Five Ways to Maximise Morning TV Interviews

Whether representing yourself or your company, breakfast or morning TV shows are the perfect opportunity to help build your profile, or gain community support for a new idea. That's why it's essential to ensure your morning TV interview runs as smoothly as possible. All the tips and advice you could need on how to give a successful interview

Public Relations and Goodwill

One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television.

Get Your Press Release Opened And Looked At By The Media 100% Of The Time -- Guaranteed

If you want to get media publicity, and if you want a sure fire way to prevent your press release from being ignored or tossed in the garbage, then listen to this:

There's a Reporter on Line One: 4 Failsafe Tips for Talking to Media

Learn how to turn every conversation with the media into a public relations success! With these 4 failsafe tips, you will be well on your way to becoming a visible, expert resource in your industry.

12 Tips for Using Big Checks in your Publicity/Photo Op Campaign

When business organizations donate big checks for any cause, it is not given as much consideration as it deserves. This article points out ways in usiing big checks for a company's marketing plan. The article gives out important tips on how to use big checks for publicity.

Become the BUZZ

Everyone wants to create a buzz around their company so that their products will fly off the shelf. Before you can begin - it is up to you to become the buzz - let them talk about YOU

Create Great PR by Staying in Touch

PR is not just about sending out Press Releases - it is about getting yourself known for your expertise. Great PR means staying in touch with your media connections.

10 Tips to Polish Your Press Release

Press releases are relatively simple to write. However, getting one picked up by the media is never a guarantee. Follow these 10 tips to polish your press release and to improve your success in getting your company's press release noticed.

Public Relations for Health Equipment Companies and Rentals

If you own a health care or health equipment rental business there are some very neat community based public relations projects you can be involved with which will cost you little or no money. Many small and medium sized businesses do not realize all the things they can do to generate the goodwill and Public Relations they need. However if one is creative they maybe shocked as to how well they can do in the local community if they put their minds to it and think outside the box.

Public Relations for Box Store Retailers

It is amazing the amount of fight a community or city might put up to keep a large box store out of their city these days. And yet most of these communities and areas need the sales tax revenue, which will be generated and the 100s of jobs, which go along with them. You see, a Wal-Mart may come up against resistance when trying to put up a new store and so they move to the area just out side the city limits.

Public Relations for City Hall

It seems these days that the local city government get blamed for everything and sometimes you have to ask yourself why? It appears that people want more and more these days and feel like complaining and participating in the Blame Game often and sometimes in consecutive sentences too.