Publicity Ideas for Small Business Owners - Part 1

Many times small business owners need great ideas for publicity for the next few months. There are so many things happening in the news that a small business can use, I thought I would start writing articles to remind business owners to get out there. You have to go and stimulate publicity.

Grand Opening Findabirdhouse.com

Findabirdhouse.com offers quality hand selected bird houses, bird feeders, bird baths, seed, ponds, and garden art for its customers.

JetBlue '07 Valentine's Day Crisis - The Case For Chief Reputation Officer (CRO)

JetBlue's crisis response in the airline's Valentine's Day debacle has been superb. Because they are, by themselves, reactive, they miss crucial valuable elements - benchmarks and right timing to launch, creating uncertainty amidst too many unknowns. A proactive stance delivers predictable solutions. A chief reputation officer or CRO, however, fiercely protects this invaluable, yet fragile company asset, suggesting that a kairos (well timed and measured) response would reduce uncertainty and likely produce better, more predictable results.

The Potential And Benefits Of An Effective Press Release

Are you aware of how powerful press releases can be? Press releases have numerous benefits and if you are not using them for your business, then you are at a disadvantage.

Tell Me About It - Testimonials As A Small Business PR Tool For Free Publicity

Whenever I think my experience can help someone make a better decision, learn something new or contract with an industry leader, I often email a quick testimonial, send off a video or step out in front of a video camera to give them a snapshot of my story they can use in their marketing. In this article written by Barbara Rozgonyi, founder of CoryWest Media and creator of Panoramic PR, you'll learn the five steps you need to take to make telling your story about using someone else's product perform as a powerful free publicity tool.

Your PR Doctor's Ten Top Reasons To Tell You It's Time To Hire A Publicist or Public Relations Firm

Today’s businesses and business professionals wonder how they can possibly know if they need to hire a publicist or a public relations firm. Obviously there are many factors to consider when making this decision. To provide some guidance to businesses, here are ten top reasons that provide confirmation you need to hire a publicist or PR firm.

Ten Survival Strategy Tips For Hostile or Sensitive Media Interviews

Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are embarrassed or made to look foolish or ignorant during tough interviews? Do you realize the positive impacts that can result from a superb performance in those hostile interviews? Well, if you have noticed and do realize the potential benefits of strong interview performance, what have you done about it? If you want to increase your preparedness when coming under fire from the media or when being interviewed on very sensitive subjects, then you might be open to some advice to help you in your future experiences. Your strategic thinking business coach offers the following ten (10) survival strategy tips on handling sensitive and hostile interviews.

Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash.

How to Hit the PR Jackpot

You want to be interviewed and need to know how to be newsworthy and how to hit the PR Jackpot. Here are some top tips from a PR expert on how to get noticed in the press.

Press Release Writing - is Press Release Writing Simple?

Writing a press release is not a very simple task if you do not understand the basic frame work of writing a press release. A press release needs to be written properly, the selection of words needs to be good; it has to be...

Three Methods of Executive Search

The PR job market is always changing. Depending the forces of supply and demand, one type of search method may be better than another. Here is an overview of three methods used to recruit PR executives. Retainer search Exclusive to one search firm. Extensive research, interview and recruiting process to identify potential candidates. Search person will travel wherever necessary to personally meet with the candidate. Travel costs are passed on to the client.

PR Salaries & Hourly Billing Rates are Flat in 2006

2006 was a good year for the economy and the public relations business in general. Companies of all sizes reported steady revenue growth and respectable profit margins. From our executive search perspective, we have seen more foreign companies and PR firms commit to a New York presence than ever before. And yes, just about everyone who sought a PR job had found one in 2006. This trend seems to be continuing through the start of 2007.

Marketing and Public Relations - Getting Your Name in the News

In Marketing and Public Relations it's all about getting your name in the news. But, if you've tried issuing press releases with only modest success, what's next?