The Placement Crash - The Failure of PR in the Conversation World

Great offline mainstream media exposure is an excellent way to drive traffic to a website, and using Capture the Conversation methods such as newsletter sign ups, online surveys, blogs, and webinars can engage those visitors to enter the conversation with you, rather than coming to stale corporate speak site and leaving without taking any action. The problem is most PR agencies don't have the skills necessary to Capture the online Conversation, resulting in what we call The Placement Crash.

12 Tips for Using Big Checks in your Publicity/Photo Op Campaign

When business organizations donate big checks for any cause, it is not given as much consideration as it deserves. This article points out ways in usiing big checks for a company's marketing plan. The article gives out important tips on how to use big checks for publicity.

Using Press Releases to Gain Free Advertising & Publicity

You may think that writing press releases only works when you have important news to share or company announcements to make and that is wrong! You can write and submit press releases at anytime which will get published if you put an interesting slant to what you are submitting.

From the Desk of a Business Coach: The Rule of Threes -- Get Them Talking About You!

Read about a time-tested way to seed a conversation about your work among your prospective clients and their networks.

Public Relations for Car Wash Companies

When considering public relations for Car Wash Companies you should understand that there are ways to maximize your gifts and donations to the local community and space these acts of kindness over a long period of time. How so you ask?

Public Relations for Taxi Cab Companies

If you own a Taxi Cab or transportation company then you know it is important to keep your vehicles clean, drivers looking good and always be thinking of public relations. Public Relations for transportation or Taxi Cab Companies is not difficult, but you have to remember the costs of fuel these days at over $3.00 per gallon.

Case Study; Public Relations for Utility Companies

Public Relations for Utility Companies is very important and yet when we look at all the types of public relations going on with Utility Companies they all seem the same. You have seen them; Turn in your energy hog refrigerator for discount on your utility bills, 25-ways to save water including turning in you toilet for a low-flush volume toilet and information about 411, 611 and 911 services.

How To Write Influential Press Release

The writing and distribution of a press release is the key of the public relations techniques. A press release is a news story that places your web site in the best light possible, earning exposure for you as an expert or your web site in a mixture of media. Because of this, it is very important that a press release be organized and well written so that it is well received.

Case Study; Public Relations for a Landscaper

Public relations is important no matter what type of business you are in. Recently Landscaping companies have taken a public image hit due to their perceived use of illegal aliens for labor supply. It is important to re-establish such companies in the market place as safe and legitimate. One thing a landscaping company can do to propel positive public relations is to join the Neighborhood Watch Community and keep an eye out for the areas they work in.

Public Relations and Day Care Centers

Day Care Centers have a rough time of convincing parents that their children will be safe and they also have a tough time with public relations, as parents are so quick to prejudge them and their services. Nevertheless a Day Care Center must over come this unfortunate public perception and consider that they need to be on the other side of the game.

Public Relations and Painting Companies

What types of public relations projects can a painting contractor do to promote positive community goodwill? Well let me throw an idea out there for you? Why not join a Neighborhood Mobile Watch Program. Why? Well because painting companies are often referred by HOAs Home Owners Associations

Public Relations for United States Post Office

Everybody cringes at the thought of the raise in cost of stamps every couple of years. Indeed people also cringe at the amount of junk mail they get each day. It is therefore necessary for the United States Post Office to maintain a great public relations strategy.

Public Relations for Fire Departments

Most Fire Departments are loved and needed. They have the respect of the community and the public is happy to know they are there in their time of need. But what other things can a Fire Department do to promote goodwill and a positive public relations program?