JetBlue '07 Valentine's Day Crisis - The Case For Chief Reputation Officer (CRO)

JetBlue's crisis response in the airline's Valentine's Day debacle has been superb. Because they are, by themselves, reactive, they miss crucial valuable elements - benchmarks and right timing to launch, creating uncertainty amidst too many unknowns. A proactive stance delivers predictable solutions. A chief reputation officer or CRO, however, fiercely protects this invaluable, yet fragile company asset, suggesting that a kairos (well timed and measured) response would reduce uncertainty and likely produce better, more predictable results.

Press Conference

Aspects covered when organizing a press conference: Press communicate (conception and distribution); Press Release (Conception and distribution); Media kit;

21 Proven Ways To Use PR to Build Your Brand - Part Two

Public relations or PR is the best way to build your personal or professional brand. Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups. How can you build your brand using PR? Here are the second seven of 21 tips.

Ten Tried & True Ways To Irritate Reporters, According To Your PR Doctor

Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your PR Doctor and your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters.

Why News Releases Are Quickly Tossed Into The Trash, According To Your PR Doctor

Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your PR Doctor and your strategic thinking business coach shares the following several reasons why news releases end up in the trash.

Make Your Business A Winner

Learn how to make your business a winner, by winning awards in your industry. You can easily gain free promotion, press coverage and a reputation for excellence. This article explains how.

The 10 Commandments For Avoiding A Public Relations Disaster

The ten commandments to follow to avoid the kinds of public relations disasters that we read and hear about every day.

Cover Letters Can Give Life to a Resume

A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career.However, resumes by themselves are lifeless without the accompaniment of a well-crafted cover letter. An apt term, cover letter, because it's designed to do more than physically cover the resume in mailed form; it's to cover those aspects of a job seeker's background that the resume will detail. The cover letter is most effective when it introduces the job seeker to the reader. Like a sort of written handshake, the cover letter introduces the person, his credentials and desired direction for the future.

Three Methods of Executive Search

The PR job market is always changing. Depending the forces of supply and demand, one type of search method may be better than another. Here is an overview of three methods used to recruit PR executives. Retainer search Exclusive to one search firm. Extensive research, interview and recruiting process to identify potential candidates. Search person will travel wherever necessary to personally meet with the candidate. Travel costs are passed on to the client.

Marketing and Public Relations - Getting Your Name in the News

In Marketing and Public Relations it's all about getting your name in the news. But, if you've tried issuing press releases with only modest success, what's next?

Increasing Your Media Quotient (MQ) - Part One

You've all heard about personal intelligence or IQ and Emotional Intelligence, EQ. But what about MQ, what I call Media Intelligence? Managers, leaders and entrepreneurs with a high MQ tend to be on the whole more successful than the general population. They understand that the media can be a powerful vehicle for increasing awareness of themselves and their organisations. Think high MQ people and the names Sir Richard Branson, Donald Trump and Dame Anita Roddick come to mind. But how can you increase your MQ or Media Quotient and how can you have control over your message? I was recently a guest on an international forum with the theme of MQ and was asked the hard questions about the soft skills required to increase your personal or professional MQ. This article, part one of three, provides answers to the most common questions people around the world have about increasing their MQ or Media Quotient.

Pardon Me, But I Thought Free, Freebie, Free Download As Well As Many Others, Meant Just That!

I'm sure you are as fed up as I am with all the parsing of common words to misrepresent something, someone or both. The parsing of commonly held words is stupid and will not be tolerated by the masses any longer! If an advertiser wants us to dance a jig or jump through hoops to receive their low cost, almost worth nothing, free or freebie item all they must do is simply say so.

The 10 Commandments of Press Releases

In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases: