Public Relations for Iron Ore Mining

In the United States we have some of the most pure iron ore on the planet and yet many of our iron ore mining facilities have closed. Some of this has been due to environmental reasons and some of this has been caused to keep other nations happy because they wish to sell their iron ore to us in the form of completed steel products.

Public Relations for Long Distance Telephone Service

There are many things that bother people and many services we pay for that we do not appreciate. Most people despise the fact that they have to pay so much money for the long-distance telephone service and it is for that reason that people are constantly switching long-distance telephone service in hopes to save the little money.

Self Aggrandizement 101; Pat Yourself on the Back in Style

If you are going to continually toot your own horn; then you need to know that there is a right way and a wrong way. Let's say you own a business or run the marketing department of a corporation and you'd like to do a little public-relations and a little publicity for your company or yourself. Let me give you some tips on Self Aggrandizement 101; Patting Yourself on the Back in Style.

Makeup for HDTV: Looking Your Best on TV

Makeup is essential in high definition broadcasts. The eye of the high definition camera attains clarity beyond that of the human eye. Your face becomes magnified, but without distortion. This article will reveal the best makeup and techniques (for men and women) to put your best face forward on High Definition Television. (HDTV)

Creating PR by Way of Interviews

One great way to create public relations and Internet community goodwill for your online business is to do interviews of people in the industry. This does two things; first, it makes you look good being associated with other people that you are interviewing and it makes you look like you know what you are doing and you are well connected in the industry so you must be very good and even an expert in the field or industry sub sector.

How to Capitalize on Your Nonprofit's Media Coverage

When your nonprofit generates flattering media coverage, you naturally want to share it on your website. But beware. In this day and age of easy access to information, it's all too easy to forget copyright and permissions conventions. Follow this quick guide to capitalizing on your media coverage without risking copyright infringement.

Maximizing your Nonprofit's Media Coverage

Is your nonprofit able to communicate proactively about both success and difficulties? Do you want media coverage that reflects what your spokespeople actually said? Would you like TV stations to use your colleagues' best quotes? Getting the media to cover your nonprofit is only half the battle. This article covers the steps you need to take in order to control the message and maximize the benefits of that coverage.

Take the Temperature Before You Launch Your PR Campaign: Are You Sizzlin' or Fizzlin'?

This article is one of a series that will show you how to tell your own winning story without breaking the bank. Step-by-step, month by month, you’ll learn how to prepare your news, share your news and/or expertise, and earn the headlines you need to spread your story far and wide. Plus, you’ll learn about plenty of useful and often free resources to help you get the mission accomplished. When you get into action, your brand, reputation, and business will grow. You’ll soon learn that good publicity can last forever, and you’ll wonder why you didn’t begin sooner.

The Deadly Sins of Media Relations and Why You Should Avoid Them

Consider these deadly sins of media relations and why you should avoid them before launching your public relations campaign.

Common Press Release Mistakes: Don't Make it a Sales Pitch

The number one mistake that those who are new to press releases make is that they make it sound too much like a sales letter. A press release is used to promote your company or product, but making you press release a rewrite of your “Sales” page is not a good idea. A press release is written to get your business featured in a major newspaper, magazine, or web site.

Five Steps to Build Publicity For Your Company

PR can propel your business into the spotlight. In fact, today’s most successful companies use PR to get the word out, reach potential customers and impact the bottom line. How do they do it? To get on the fast track, try these five tips to building a powerful PR program.

PR 2.0: Using the Latest Web Technologies as PR Tools

Find out why your company cannot afford to ignore the new Web technologies like blogs, podcasts, RSS Feeds and more when putting together your public relations plan.

Increase Your Sales 300% with Public Relations

Public Relations is a discipline that can create great results for any business. This article discusses how one of my clients benefited from a single story by increasing his sales results almost 300% and how you can get similar results by working with an agency or doing it on your own.