21 Proven Ways To Use PR to Build Your Brand - Part Two

Public relations or PR is the best way to build your personal or professional brand. Many people think PR is about 'spin' but it is about building strong relationships with all your important stakeholder groups. How can you build your brand using PR? Here are the second seven of 21 tips.

Ten Survival Strategy Tips For Hostile or Sensitive Media Interviews

Have you ever been interviewed by the media in a hostile or sensitive situation? Did you feel prepared to handle that interview? Do you ever notice or even pay attention to how many times people are embarrassed or made to look foolish or ignorant during tough interviews? Do you realize the positive impacts that can result from a superb performance in those hostile interviews? Well, if you have noticed and do realize the potential benefits of strong interview performance, what have you done about it? If you want to increase your preparedness when coming under fire from the media or when being interviewed on very sensitive subjects, then you might be open to some advice to help you in your future experiences. Your strategic thinking business coach offers the following ten (10) survival strategy tips on handling sensitive and hostile interviews.

How To Get The Most Mileage Out Of Your Press - The Power of Pull Quotes

Learn how to get the most out of your current media coverage by using pull quotes and more. The press you had yesterday can lead to bigger coverage tomorrow.

Five Tips to Find a PR Superstar Who Gets Your Company in Front of Prospects

Apply these five tips to finding and using a PR superstar to get your company fantastic coverage. Use newspaper, trade journal and online clips to give to prospects. Watch your company's credibility, and sales, soar.

Cover Letters Can Give Life to a Resume

A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career.However, resumes by themselves are lifeless without the accompaniment of a well-crafted cover letter. An apt term, cover letter, because it's designed to do more than physically cover the resume in mailed form; it's to cover those aspects of a job seeker's background that the resume will detail. The cover letter is most effective when it introduces the job seeker to the reader. Like a sort of written handshake, the cover letter introduces the person, his credentials and desired direction for the future.

Press Releases - Everything You Need To Know

A press release can be a great way to gain some free exposure - but how do you do it, how much will it cost and, well, WHAT IS IT?

Public Relations - The Press' Power to Influence

It's amazing how powerful a bit of advertising in the press can be. The public seems to take the printed word as the gospel truth! If you manage to get your work published, you'll find that your credibility goes up enormously. So how can you improve your chances of getting your message published?

How To Use Press Releases To Get Traffic And Build Links To Your Website

This article covers one of the most chronically underused methods for driving traffic to a website - the press release. Learn how you can use these powerful tools not only to drive massive traffic to a website quickly, but how these can be used to improve your long term search engine rankings.

Increasing Your Media Quotient (MQ) - Part One

You've all heard about personal intelligence or IQ and Emotional Intelligence, EQ. But what about MQ, what I call Media Intelligence? Managers, leaders and entrepreneurs with a high MQ tend to be on the whole more successful than the general population. They understand that the media can be a powerful vehicle for increasing awareness of themselves and their organisations. Think high MQ people and the names Sir Richard Branson, Donald Trump and Dame Anita Roddick come to mind. But how can you increase your MQ or Media Quotient and how can you have control over your message? I was recently a guest on an international forum with the theme of MQ and was asked the hard questions about the soft skills required to increase your personal or professional MQ. This article, part one of three, provides answers to the most common questions people around the world have about increasing their MQ or Media Quotient.

The 10 Commandments of Press Releases

In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a release focuses only on its content -- and not on its creation -- the writer has succeeded. With that in mind, here's The 10 Commandments of Press Releases:

Advertising and Marketing Awards – 10 Ways to Win

Awards are everywhere these days. Winning them can further your career, generate positive PR for your company, promote staff morale, impress potential clients…or simply boost your ego. So if your trophy cabinet is looking a bit threadbare, here are some tips for picking up your share of the glory.

For Nonprofit Communicators - How To Craft a Message That Gets Results - 3 Key Steps

All nonprofit communication begins with writing. Writing a marketing plan. Writing an annual report, a PSA TV script, a PowerPoint speech, a Web page. All such writing can be simplified if you focus on three key questions, which are discussed in this short article.

The 7 Principles For Getting Any Business in the Local News

There is no guarantee that PR (public relations) will work, but when it does it can be extremely powerful, ask Paris Hilton. There are a few things that every business owner should know about PR. PR offers a lot of reach, creditability and can drive a lot of business into your business weather it be web site traffic or foot traffic.