Real Estate Postcard Q&A: What Headlines Work Best?

The kinds of headlines that grab attention have the following things in common... 1. They are relevant to the reader.
2. They get their point across right away.
3. They omit needless words.
4. They promise the value of what's to come.
5. They're interesting!

Real Estate Postcards: When Should I Mail?

This question comes from a real estate postcard questionnaire I sent to over 3,000 real estate agents and brokers. I compiled hundreds of responses to create a list of the most commonly asked questions. This is one of those questions.

How To Write A Powerful Sales Letter

To write a sales letter that does the job it is supposed to do and generate sales, there are several strategies you should use in every sales letter you write:

The Online Marketing Formula

The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact.

How to Build an Opt-in Email List - Avoid the Scams, Do It Right the First Time

An email opt-in list is the most effective way to ensure the long-term viability of your online business. By following a few helpful hints, you will be able to avoid the opt-in email list scams and build your list the right way.

Postcard Marketing is a Lead Generator - Not a Brand Builder

Postcard marketing is a response-based medium, not a branding tool. If you're engaging in postcard mailings just to build awareness, you're on a slippery slope that will eventually blow your marketing budget with little to show for it.

Budget Friendly Catalog Printing Jobs

In every business endeavor, advertising is the most crucial part undertaken. This is because you are able to know whether what you are promoting really sells or the other way around. In advertising the products and services of your company you need a material that will make your business noticeable. Using catalogs as a medium for advertising can be a smart way of starting your business.

MLM - Why Most People Do Not and Will Not Make More Money Than They Will Spend - Part Three

As an insider of MLM this is the third installment of what REALLY happens inside Multi Level Marketing companies. Knowing this information can save you lots of money, time and grief. Read on as I unveil even more secrets about the internal machinations of Network Marketing...

How to Write, Right

How do you write a compelling B2B letter that gets results? How important are slogans? Does the length of your letter make or break your campaign? Find out the answers to these questions and more in this article.

Six Mistakes To Avoid In Making Direct Mail Sales Letters

Direct mail marketing is an effective and time-tested marketing tool that has worked for many companies and individuals for many years. The efficacy or potency of this marketing strategy, however, lies on the ability of the company or business to write an effective and attractive sales letter.

Top Marketing Strategies: Direct Mail Frequency

Using direct mail affectively is crucial to the success of your business. Understanding how frequent your mailers should be sent is an integral part of this success.

Direct Mail Sales Letters - 10 Key Elements to Creating Marketing Pieces That Get Results

While a well written sales letter definitely has the most potential for generating a fantastic ROI, it also has the potential to be a huge failure if not done correctly. consumers today are absolutely bombarded with marketing materials and advertisements. So much so that if your piece doesn't stand out from the crowd, it could easily get lost in the avalanche of junk mail. To help combat this potential disaster with your next direct mail piece, here are 10 key elements that will help you deliver a super-successful marketing piece.

E-mail Ain't Easy

It looks like E-Mail marketing is much easier said than done.