Dear Friend: Don't Start Your Non-for-profit Fundraising Letters As A Stranger

When was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. So let’s bury the Dear Friend letter together.

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?

How to Overcome Sales Objections With Your B2B Lead Generation Sales Letters

One of the advantages of sales letters is that you are selling on paper, not in person. Face to face, a prospect can interrupt you and change the subject. But on paper, you remain in control.

Direct Mail Campaigns: 10 Rules to Creating Your Magnetic, Irresistible Order Form

You've written a brilliant, compelling Sales Letter making the best offer possible. That's all you need isn't it? Wrong! You could still lose the sale if your order form is difficult to complete or doesn't keep their excitment and interest high. It needs to be as magnetic as, if not more than, your sales letter. Keep these 10 Rules in mind as you design your order form...

THE COMING GERIATRIC INVASION: The Aging of the American Marketplace

Tummillo warns of the newest, yet oldest, demo-group and what marketers should be doing about them.

Avoid Direct Mail Suicide with Postcard Magnet Mailers

Keep your direct mail from going directly to the trash can by sending a postcard magnet mailer. Stand out from the competition, get long term quality exposure and increase sales with one powerful, affordable product.

Direct-To-Consumer Advertising by Pharmaceuticals

In 1997, the Food and Drug Administration relaxed its restrictions on direct-to-consumer marketing of pharmaceuticals. Prior to this ruling, drug manufacturers were prohibited from mentioning both the name of the drug and its indications in consumer-directed advertisements without also including a large amount of technical information about the drug, including all known side effects, contraindications, and dosage recommendations (Stevens, 1998).

How To Make SURE Your Prospects Stay Glued To Your Sales Copy!

If you want to make sure your prospects stay GLUED to your sales copy once they start reading, then this is the most exciting and important message you will ever read!

Test Your B2B Direct Mail Offers To Boost Response Rates

The secret to success in business-to-business direct mail lead generation is testing. I have hunches. You have hunches. But testing settles the debate. When you test your package against my package and we measure the results, we know for certain which package performed better.

10 Steps to Success in Direct Marketing

If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for -- offering you the possibilities of making your dreams come true.

9 Response-Producing Headlines And Why They Worked

Advertising great David Ogilvy said that unless the headline of your ad sells your product or service you have wasted 90% of your money. So how can you learn to write more effective headlines? By studying response-producing, money-making headlines from past ads. And this article is a great place to get started.

Maximize Your Spend, Enjoy a High Clickthrough Rate (CTR)

The Google Adwords experience can seem overwhelming at times. When you first start your Google Adwords campaigns, it is quite easy to get discouraged. There is an easier way to save money and enjoy a high click through rate.

Graphic Design, Direct Response Ads - Make Your Ad Jump Off The Page in 3 Easy Steps

3 easy steps to make your direct response ads jump off the page -- 1)Keep the message clear, 2)Great artwork doesn't always sell, 3)Recognize that your design only has to accomplish two, simple but essential tasks. Do these 3 simple things well, and you'll create more responsive ads and bigger winners, more often!