Reach Wealthy Prospects With Direct Mail Marketing And A Good List

Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success.

Direct-To-Consumer Advertising by Pharmaceuticals

In 1997, the Food and Drug Administration relaxed its restrictions on direct-to-consumer marketing of pharmaceuticals. Prior to this ruling, drug manufacturers were prohibited from mentioning both the name of the drug and its indications in consumer-directed advertisements without also including a large amount of technical information about the drug, including all known side effects, contraindications, and dosage recommendations (Stevens, 1998).

Your Direct Mail Donors Should Be Arrested (By Your Letter Opening)

The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters.

B2B Direct Mail Lists: Ask These Questions Before Renting

If the most important part of any business-to-business direct mail package is the list, how can you be sure that you have a good list before you drop your money (and your reputation) in the mailbox? Answer: Ask the right questions before you rent that

Real Estate Postcards are an Effective Marketing Tool for Realtors

Find out why successful real estate agents use postcards to build their business.

Self-mailers in B2B Direct Mail: Advantages and Disadvantages

Business-to-business direct mail marketers have learned through testing that a letter in an envelope will usually generate more sales and pull more inquiries than a self-mailer will. Here's why.

The Fortune is in the Follow Up

When involved in direct selling or any other type of selling, one knows how important follow up is. But how are we supposed to follow up all of our past customers plus add a continuous stream of new ones?

Catalog Tips For Business-To-Business Direct Mail Marketers

Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them

5 Ways of Using Direct Marketing

Direct marketing is the best way to attract and obtain clients.

Modern-Day Postcard Marketing

Postcards have become a highly-effective modern-day marketing tool. Follow these 6 proven postcard marketing tactics and you will generate a flood of traffic to your website, a steady flow of sales leads or any other sales activity you want.

Direct Mail Marketing With Postcards: Got Stopping Power?

Without stopping power, your message will be ignored, your offer will be missed, and your postcard will earn a one-way ticket to the nearest trashcan. So in order to maximize the return on your direct mail marketing investment, you need to crank up the stopping power of your postcards.

Direct Mail Invitations: Eleven Ways to Boost Response To Your B2B Campaign

Will your business-to-business direct mail package ever produce a standing ovation? It might. When you mail an effective invitation to a seminar, workshop, awards show or other live event, you literally move people-out of their seats and into yours.

Direct Mail: Lifting Response With Lift Notes

Imagine you're holding a tiny slip of paper in your hand. It's about the size of a check, and it has the power to lift response to your sales letter by as much as 50%.