Your Direct Mail Donors Should Be Arrested (By Your Letter Opening)

The first time I was shelled by enemy artillery, I learned a vital lesson that applies to the success of your fundraising letters.

Marketing Secret used by Rush Limbaugh & Fidel Castro attracts Cash & Customers like Flies to Honey

If you'd like to explode the power and reach of every single marketing piece you send out -- whether it's on TV, on the radio, in a print ad, in an email, on a website or even on a lowly postcard -- then this article will show you how. But first, please take a moment to study the following list of names.

Improve Your B2B Direct Mail Response Rates With Premiums

Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later.

Don't Let New Postal Rates Put You Out of Business

The USPS has done it again. How will the new postal rates affect your business? You will have to think about what you are doing. Don't give up without a fight.

Catalog Tips For Business-To-Business Direct Mail Marketers

Can your business sell its products to other businesses using a mail-order catalog? Probably. And make a profit? Maybe, as long as you follow some proven guidelines. Here are a few of them

Donor-Centered Newsletter Stories Increase Income, Boost Donor Loyalty

Your donors read your donor newsletter to discover news about themselves. You are of secondary interest.

Direct Mail Marketing With Postcards: The Headline Factor

If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing your headlines, you're wasting time and money. Read on to learn how to avoid such a mistake.

Attention Blood Centers! Save More Lives With These 10 Steps!!

When it comes to recruitment of blood donors, telemarketing becomes a matter of life and death. Six years of success in blood donor recruiting has made Incept Corporation an industry leader. Following this 10-step guide will assist blood centers to achieve greater success in attracting new prospects, increasing participation of active donors and reactivating lapsed donors.

Direct Mail Marketing With Postcards: Got Stopping Power?

Without stopping power, your message will be ignored, your offer will be missed, and your postcard will earn a one-way ticket to the nearest trashcan. So in order to maximize the return on your direct mail marketing investment, you need to crank up the stopping power of your postcards.

Direct Mail: Lifting Response With Lift Notes

Imagine you're holding a tiny slip of paper in your hand. It's about the size of a check, and it has the power to lift response to your sales letter by as much as 50%.

When to Test Direct Mail Pieces

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign.

Get Better Results with Direct Mail - Make the Call!

What's the key to direct mail success? Talk to them! The best way to guarantee the success of your direct mail campaign is to personalize it with a call, make it easy for customers to respond and measure the results. Campaign success is measured as return-on-investment (ROI) – or how many total sales were generated compared to the cost of the marketing campaign.

Real Estate Marketing for Agents: Offer Information to Get a Response

Real estate agents often forget about the most valuable asset they have -- information. But by leveraging that information and building it into your client communications, you can strengthen your real estate marketing program and increase your response rates.