Improve Your B2B Direct Mail Response Rates With Premiums

Premiums are an effective way to increase your direct mail response rates. Whether you are selling a product or service directly through the mail, or whether you are using a sales letter to generate leads, premiums can help you boost response, increase conversions and motivate buyers to pay now rather than later.

The Fortune is in the Follow Up

When involved in direct selling or any other type of selling, one knows how important follow up is. But how are we supposed to follow up all of our past customers plus add a continuous stream of new ones?

For Direct Marketers, Personality Is Everything

Personality and behavioral assessments help evaluate job candidates, build teams and resolve workplace conflicts.

Postcard Marketing Ideas for Landscaping Companies

Direct mail postcards allow marketers to pinpoint specific neighborhoods with their message. And many landscapers focus heavily on neighborhoods in their marketing efforts. This makes postcard marketing the perfect promotional tool for landscaping companies.

Attention Blood Centers! Save More Lives With These 10 Steps!!

When it comes to recruitment of blood donors, telemarketing becomes a matter of life and death. Six years of success in blood donor recruiting has made Incept Corporation an industry leader. Following this 10-step guide will assist blood centers to achieve greater success in attracting new prospects, increasing participation of active donors and reactivating lapsed donors.

Pricing in Proportion: Marketing Strategies

The Royal Mail has changed the way it charges for postage in the UK. Employ these marketing strategies to minimise your marketing costs and maximise the impact of your campaigns.

Direct Mail Letter Design Tips For Improved Lead Generation Response

Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.

What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy

Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's one I see very often. The problem is...

When to Test Direct Mail Pieces

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various messages, materials and methods to small groups of consumers before conducting a large-scale campaign.

Real Estate Marketing for Agents: Offer Information to Get a Response

Real estate agents often forget about the most valuable asset they have -- information. But by leveraging that information and building it into your client communications, you can strengthen your real estate marketing program and increase your response rates.

The Three Most Powerful Strategies Ever Created for Selling Your Services

If you're tired of working way too hard for so little, have customers who are flocking to your competitors or just want to take your business to the next level, read on

In B2B Direct Mail Lead Generation, Sell Your Offer, Not Your Offering

In business-to-business direct mail lead generation, sell your offer, not your product.

Mortgage Marketing With Direct Mail: Two Powerful Techniques

In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs. This article will focus on two highly effective ways you can use direct mail to support your mortgage marketing program -- the seminar and the free report.