For Direct Marketers, Personality Is Everything

Personality and behavioral assessments help evaluate job candidates, build teams and resolve workplace conflicts.

Direct Mail Marketing With Postcards: The Headline Factor

If you're spending money on a direct mail / postcard marketing campaign, but you're not spending time developing your headlines, you're wasting time and money. Read on to learn how to avoid such a mistake.

Pricing in Proportion: An Introduction

In 2006 The Royal Mail introduced a major change to the way postage is calculated in the UK. This has major implications for direct mail campaigns. Minimise your mailing costs by understanding how the new system will work.

Postcard Printing Services - How to Choose

Direct mail postcards can help you promote your business easily, effectively and affordably. But to capitalize on these benefits, you need a reliable and efficient program in place. That’s where postcard printing services come into the picture.

What You Must Avoid Doing, If You Want To Keep Your Prospect Glued To Your Sales Copy

Yesterday while doing a sales copy review -- a problem kept coming up repeatedly, and it's one I see very often. The problem is...

Use Direct Mail Marketing to Capture Leads Online

Direct mail marketing and Internet marketing make perfect partners. They can both be effective on their own. But combine them, and you've got a marketing marriage that can really deliver results!

Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules

Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.

Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed

Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.

The Three Most Powerful Strategies Ever Created for Selling Your Services

If you're tired of working way too hard for so little, have customers who are flocking to your competitors or just want to take your business to the next level, read on

Mortgage Marketing With Direct Mail: Two Powerful Techniques

In recent years, an increasing number of mortgage professionals have been incorporating direct mail into their mortgage marketing programs. This article will focus on two highly effective ways you can use direct mail to support your mortgage marketing program -- the seminar and the free report.

Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

Target Your Market and Save Money

Direct marketing is not passe no matter what you hear from those online gurus. Direct marketing should be an integral part of your marketing campaign to maximize your dollars.

How To Successfully Do Direct Mail Marketing

Here is the correct method to run a direct mail campaign.