Pricing in Proportion: An Introduction

In 2006 The Royal Mail introduced a major change to the way postage is calculated in the UK. This has major implications for direct mail campaigns. Minimise your mailing costs by understanding how the new system will work.

Direct Mail Letter Design Tips For Improved Lead Generation Response

Successful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.

Creating a Referral Marketing System

There are many reasons referral systems are important. These systems primarily help your mindset, and your mindset is the first step in creating a solid positive change.

Donation Thank-You Letters, Cards And Notes Should Never Ask For A Gift

The most important letter in direct mail fundraising never asks for a gift. Ever.

Direct Mail Marketing and the Golden Glimpse: How to Get Your Offer Noticed

Direct mail gets a guaranteed touch by recipients. That's something email, radio and TV advertising cannot do. But that first touch represents your first in a series of hurdles. It is the golden glimpse when your recipients give you a moment of their time.

Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects

In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa.

IT Marketing: Mailing to Your Current Customer Database

IT marketing can get off to a great start by doing a mailing to your current customers. Pitch them to try new services or maximize their current technology through your IT marketing.

How to Generate 27 Qualified Subprime Mortgage Leads Per Day

Discover how to generate 27 qualified subprime mortgage leads per day.

Landing Pages And Direct Mail: Increase Conversions By Answering Top Three Concerns

Your landing page conversions will increase once you answer three of the most common questions asked by visitors who receive your direct mail invitation to visit their website.

How To Successfully Do Direct Mail Marketing

Here is the correct method to run a direct mail campaign.

Most Newsletters Don't Work - part one: Success and How to Monitor It

Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.

10 Tips To Improve Your B-B and B-G Direct Mail Campaigns

Junk mail is worthless, often gimmicky, riddled with hype, pushy in its call to action, and most often laced with bold type, highlights, and font changes. It is hard to define, but we see it before we even open it, sometimes. But don’t confuse direct mail with junk mail. While all junk mail is direct mail, not all direct mail is junk mail.

Speeding Up Word of Mouth Marketing

Word of mouth marketing helps boost your sales considerably as the trust is at work in this case. Your customers trust you and some other people trust these customers. These customers when recommend your offerings to their people then they try out the recommendation without any apprehensions.