Creating a Referral Marketing System

There are many reasons referral systems are important. These systems primarily help your mindset, and your mindset is the first step in creating a solid positive change.

Direct Mail Lift Notes: Boost Response by Breaking the Lift Letter Rules

Do lift notes still lift response rates in business-to-business mailings? Yes, as long as they stand out.

Why Your Direct Mail Isn't Working

Disappointed with your response rates lately? Here's how you can make them better.

Judging by Appearances

We’ve all heard the statistics about first impressions: when you meet someone for the first time, only 7% of their impression of you is based on what you say, 38% on how you say it, and a massive 55% on their appearance and manner.

How to Generate 27 Qualified Subprime Mortgage Leads Per Day

Discover how to generate 27 qualified subprime mortgage leads per day.

IT Marketing: Improving Postcard Response

IT marketing requires your postcards to be well-written, time sensitive and limiting. A sense of urgency with well-written copy makes the most effective postcards for IT marketing.

Get More Response By Writing Better Response Devices

You know that little reply card in your direct mail package? Don't neglect it - it's your last chance to lift responses. Read a few of the suprising secrets that can improve your DM success at no extra cost to you. From the author of Writing Copy for Dummies.

Marketing - Do You Make this Direct Mail Mistake?

What is the key to direct mail success? Learn why it's essential to make an offer in your mailings.

Most Newsletters Don't Work - part one: Success and How to Monitor It

Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for relationship-based businesses since the nineties, Glenn Harrington provides insight.

Speeding Up Word of Mouth Marketing

Word of mouth marketing helps boost your sales considerably as the trust is at work in this case. Your customers trust you and some other people trust these customers. These customers when recommend your offerings to their people then they try out the recommendation without any apprehensions.

Rules for Designing a Booth at a Trade Show

You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal.

Patience is a Virtue: Be Patient with Postcard Mailings

You remember when Grandma told you that patience is a virtue? You might not have realized it then, but she was talking about your postcard marketing campaign, too. The truth is, anyone who doesn't live under a rock already knows that successful advertising campaigns are based in repetition, repetition, repetition - and consistency.

Direct Mail Still Works For Lead Generation

You probably wonder why when you go home to your mailbox everyday and open it up there's dozens and dozens of postcards and other direct mail pieces sitting waiting for you everyday. If you're like me you're probably tired of having to weed all that junk mail out and drop it straight into the recycling bin before you even get inside the door of your house. Well the cold hard fact is that companies spend a lot of money on direct mail because it works. Direct mail is still a great way to get to specific prospects with a specific offer and this is no less true in the B to B space than it is in the B to C space.