Why Your Direct Mail Isn't Working

Disappointed with your response rates lately? Here's how you can make them better.

IT Marketing: Mailing to Your Current Customer Database

IT marketing can get off to a great start by doing a mailing to your current customers. Pitch them to try new services or maximize their current technology through your IT marketing.

IT Marketing: The Benefits of Direct Mail Postcards

IT Marketing can be accomplished relatively inexpensively by utilizing direct mail postcards. Target your recipient, lead them to a seminar or other freebie and enjoy the rewards of this form of IT marketing.

IT Marketing: Direct Mail Tips

IT marketing can include direct marketing materials. To get a good response, address the readers’ problems and needs instead of yours in your IT marketing.

Marketing - Do You Make this Direct Mail Mistake?

What is the key to direct mail success? Learn why it's essential to make an offer in your mailings.

Rambling of a Network Neophyte

The trials and tribulations and aspirations and achievement of a new network marketer.

Why Most Newsletters Don't Work - Part Two: For Effective Newsletter Content, Get Real

Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real.

Postcards Versus Catalogues

Top-secret information for success with your catalogues

Rules for Designing a Booth at a Trade Show

You must constantly bear in mind the real function of your exhibit at a trade show and weigh each idea to see how it contributes to reaching your goal.

Direct Mail Still Works For Lead Generation

You probably wonder why when you go home to your mailbox everyday and open it up there's dozens and dozens of postcards and other direct mail pieces sitting waiting for you everyday. If you're like me you're probably tired of having to weed all that junk mail out and drop it straight into the recycling bin before you even get inside the door of your house. Well the cold hard fact is that companies spend a lot of money on direct mail because it works. Direct mail is still a great way to get to specific prospects with a specific offer and this is no less true in the B to B space than it is in the B to C space.

Direct Mail Guarantees Should Hurt

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.

Direct Mail and Mail Order Techniques 01: Classified Ads and Mailing List

This is the first in a series on Direct Mail and Mail Order. In mail order, the potential customer is first contacted by classified or print ads to gain an inquiry. The prospective customer is then mailed a direct mail package to obtain the order. In direct mail, the potential customer is mailed the direct mail package cold soliciting his or her order.

Abbreviated Campaigns in Regional Marketing

So often we watch businesses launch marketing campaigns and often they fail to achieve the desired results because they do not take into consideration the many aspects of the region; but this is not have to happen.