IT Marketing: The Benefits of Direct Mail Postcards

IT Marketing can be accomplished relatively inexpensively by utilizing direct mail postcards. Target your recipient, lead them to a seminar or other freebie and enjoy the rewards of this form of IT marketing.

Get More Response By Writing Better Response Devices

You know that little reply card in your direct mail package? Don't neglect it - it's your last chance to lift responses. Read a few of the suprising secrets that can improve your DM success at no extra cost to you. From the author of Writing Copy for Dummies.

Does Direct Mail Marketing Still Reign Supreme?

Despite new technology, is direct mail marketing still a highly-effective marketing strategy and how does it rate against more general forms of advertising out there?

Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.

When is the best time to stop sending direct mail donation appeal letters to your lapsed donors?

Postcards Versus Catalogues

Top-secret information for success with your catalogues

Direct Mail Marketing for Mortgage Leads

Discover 3 tips for generating mortgage leads from your direct mail marketing campaign.

Tip Sheet Postcards Keep On Selling

Postcards sent through the mail can play a major role in your permission based e-mail newsletter program. Their many benefits justify trying to obtain both your subscribers' e-mail and postal addresses.

Can You Afford Not To Advertise?

The importance of direct advertising. The cost per contact formula. How much is a customer worth to you?

Direct Mail Guarantees Should Hurt

The best guarantee to offer your direct mail buyer is one that hurts. You, that is. Like you, your potential buyer lives in a rip-off society where merchants sell shoddy products and vendors do not honour their promises.

Abbreviated Campaigns in Regional Marketing

So often we watch businesses launch marketing campaigns and often they fail to achieve the desired results because they do not take into consideration the many aspects of the region; but this is not have to happen.

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company...

Direct Mail Marketing Pieces for Mobile Oil Change Business

Is direct mail marketing a smart play for on-site mobile automotive services businesses? Should a small business with one, two or many mobile units advertise thru direct mail marketing? In fact this is a very good question, which over the last 27-years I have experimented with and found much success.

Direct Mail Cycles and What You Can Do About it

If you run a business, which sends out advertising thru mailers such as Money Mailer or Coupon Savers and you offer some sort of discount you will notice many people coming in with these coupon offers.