Does Direct Mail Marketing Still Reign Supreme?

Despite new technology, is direct mail marketing still a highly-effective marketing strategy and how does it rate against more general forms of advertising out there?

Why Most Newsletters Don't Work - Part Two: For Effective Newsletter Content, Get Real

Newsletters are naturally brand-management tools, and good brand management is good client relations. If you think in terms of client relations – maintaining the connection and managing the client experience – then you can improve your business with a client newsletter that shows your true colors. That’s getting real.

Don't Always Make Direct Mail Headlines Positive

The most powerful headline I ever read and acted upon was a negative headline. It changed my life.

4 Great Ideas to Fund Raising

Fund Raising is not an easy task. Lots of time and effort must be put in and the returns are often not predictable. I can help you out by giving you some GREAT, proven ideas to raise funds for your event.

Can You Afford Not To Advertise?

The importance of direct advertising. The cost per contact formula. How much is a customer worth to you?

Good Direct Mail Sales Letters Are Like Good Salespeople

Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.

Post Card Direct Mail Marketing

A post card direct marketing campaign is an effective means to contact current clients and prospect for new clients as well. Why does it work? Post cards are unique and different from letters in a very important way…

Consumer Mailings

One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list. This is one of the best ways to maintain return customers.

Effective Direct Mail Campaigns

It is not that difficult to have an effective direct mail campaign that draws in customers both new and old. It only takes a little bit of work to create an effective system for your company...

Direct Mail Cycles and What You Can Do About it

If you run a business, which sends out advertising thru mailers such as Money Mailer or Coupon Savers and you offer some sort of discount you will notice many people coming in with these coupon offers.

Donation Request Letters Are Irresistible When You Enter Shooting

When the Argentine army surrendered in June of 1982, ending the Falklands War, some Royal Marines discovered that the quickest way to get the attention of stubborn Argentine prisoners, since we did not speak their language, and they did not speak ours, was to hit them on the elbow with the handle of a pickaxe. Prisoners treated in this fashion followed our orders.

Direct Marketing for Car Washes

Direct marketing and direct-mail work very well for carwashes, but often carwashes fail to understand that there are many types of direct-mail and it makes sense to explore other options rather than just sending out direct-mail packages to the top demographic in the local area.

Direct Marketing for Neighborhood Watch Groups

The setting up of neighborhood watch groups is not an easy thing to do and it is not so easy as you might expect to find volunteers either. Everyone wants to live in a city or county with very low crime however, getting people to volunteer for neighborhood watch group is difficult, as people are very busy or they do not want to be involved in any way, shape or form with the criminal elements.