8 Secrets of a High-Response Order Form

If you pay attention to these 8 important points, your Order Form will become a potent tool in increasing your sales and/or donations instead of just another piece of paper heading straight for the thrash bin.

Post Card Direct Mail Marketing

A post card direct marketing campaign is an effective means to contact current clients and prospect for new clients as well. Why does it work? Post cards are unique and different from letters in a very important way…

'Short' Copy or 'Long' Copy - Which Works Best?

For anyone involved in the development of a marketing message, there has been a long-standing debate for which there is no absolute answer. That debate has centered on whether it is better to use sales copy in advertising, direct mail, even brochures or websites, that is 'short' or 'long.'

Direct Mail Marketing Company Says Sell Your Offer, Not Your Premium

My wife received an irresistible offer in the mail the other day. So she didn’t resist.

Buy Business Mailing Lists

Business mailing lists considerably increase the power of a company’s marketing campaign. Many companies buy mailing lists to help bolster their advertising. These lists target consumers by demographic lifestyles and purchase behavior, and target businesses by standard industrial classification (SIC) code, sales volume or size.

Direct Marketing for Non-Profit Groups Considered

If you run a non-profit business then perhaps you should try direct marketing and direct-mail to get volunteers and increase donations to your non-profit. Direct-mail and direct marketing does not just work for businesses, as it is a way to catch people in their homes who read direct-mail and direct marketing packages.

Direct Marketing for Truck Wash Businesses

If you own a truck wash business it makes sense to use direct-mail and direct marketing to contact all the trucking companies in the country. Many trucking companies may send their drivers down the freeway where your truck wash is located and you need to be able to be sure that these people have your information and know that you exist.

Direct Mail Advertising and Thursday Advertising Rush

We have all been amazed at the inserts in the Newspaper that arrive on Thursdays from all sorts of retailers, so many pretty and colorful ads. One can only think thank God for recycling and some tree had to give its life for this bizarre American Shopping Marketing Ritual. Indeed we all throw most of this in the trashcans.

Direct Mail Advertising and Envelope Barrier Strategies

In direct mail advertising we talk often about the envelope barrier and there are many things you can do to prevent the letter-opening barrier from hurting your chances of your potential customer from seeing your brochure, flyer or advertising piece that you have sent out via US Mail.

Business To Business Mailing Lists

The most crucial factor for the success of a company’s direct mail campaign is the quality of its business-to-business mailing (B2B) lists. Targeted direct marketing fetches the best responses. Targets for B2B lists are constantly in a flux, however, with businesses constantly opening, closing, and relocating. Inaccurate lists or lists that contain dated information lead to missed targets, which brings the response rate down.

It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail

Is it time to take your marketing offline? YES! A test of sending out a few simple postcards and one sales letter mailing helped me exponentially increase my response to two of my programs. This article explains why and how YOU can get started with Direct Market Mailing.

The Bluetooth Marketing: A New Trend In The Direct Proximity Marketing

The Bluetooth marketing shakes up the proximity marketing industry by allowing direct contact to end users on their mobile phones with rich and free content sending. The marketing and media agencies are learning about how to use it to get the most.

Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising

The secret to persuading your customers to open and read your direct email marketing messages is to make them sound like a note from grandma.